The Importance of Patient Engagement

By Laura Mulhall on Wed, Nov 14, 2012 | 4 min read

A few weeks ago, I had the privilege of attending the Connected Health Symposium in Boston, Massachusetts through my graduate student program at Emerson College. This conference brings together leaders in healthcare delivery & design, academics, and technology to tackle healthcare’s toughest challenges. The theme this year was: Innovations to Build Value, Accountable Care and Patient Engagement. I was able to attend a few sessions, and I left feeling enlightened and inspired.

Topics: Patient Engagement, ePatient

Webinar: New Sources of Patient Pool Demographic Improve Study Feasibility and Investigator Selection

By Laura Mulhall on Mon, Nov 12, 2012 | 2 min read

We are excited to announce that BioPharm Clinical and BBK Worldwide will host a free, educational webinar to discuss new sources of patient pool demographic data and how they improve study feasibility and investigator selection. Featuring expert speaker Bonnie A. Brescia, founding principal at BBK Worldwide, the live online session will be held on November 15, 2012 at 12pm ET. RSVP to participate.

Topics: BBK Worldwide, Metrics and Reporting, Site Selection

Featured Contributor on shop.BBKWorldwide - November

By Laura Mulhall on Thu, Nov 1, 2012 | 2 min read

CROèe is the leading patient recruitment-focused CRO in the Japanese marketplace. Providing direct-to-patient media outreach solutions and boasting an active patient database with over 400,000 members, CROèe's dedicated team of specialists supports Japanese clinical studies with robust recruitment initiatives.

Topics: Global Patient Recruitment, Multinational Studies,

Browse My Thoughts: Changing Perceptions of Depression

By Laura Mulhall on Fri, Oct 19, 2012 | 4 min read

Topics: Patient Advocacy, Social Media, ePatient

Meet the Newest BBK Employees!

By Laura Mulhall on Wed, Oct 17, 2012 | 3 min read

It’s time to meet the BBK Worldwide newbies! Aside from all the basic HR processes, and corporate programs BBK newcomers need to learn, the most important part of their initiation to the company is to write a blog. So let’s meet our newest employees at BBK as they embark on an incredible adventure in patient recruitment.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation

BBK Creative Campaigns Recognized by Graphic Design USA

By Laura Mulhall on Mon, Oct 1, 2012 | 2 min read

BBK Worldwide is excited to announce that they have earned five 2012 American Graphic Design Awards for creative excellence in digital and print. Graphic Design USA is honoring BBK for its outstanding design, composition, and overall creativity. “We are delighted to be recognized by Graphic Design USA,” says BBK Creative Director Matthew Stumm. “We thank Graphic Design USA for acknowledging our work with these five awards. Our talented creative team plays an enormous role in the overall effectiveness of our outreach efforts. So this award pays tribute to them – for their collaboration, skill, and creativity.” Materials chosen by Graphic Design USA include:  

Topics: BBK Worldwide, Patient Recruitment, Branding and Advertising, Mobile Strategies

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