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Laura Mulhall

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50th Annual Meeting of the Drug Information Association: Celebrate the Past - Invent the Future

By Laura Mulhall on Thu, Jun 12, 2014

It's that time again... The Annual Meeting of the Drug Information Association is here! This year is the DIA's 50th anniversary, and to mark the occasion, the event's theme is "Celebrate the Past - Invent the Future." We anticipate numerous presentations and discussions about where the industry has come and where it's headed. We are delighted to bring a patient recruitment perspective to the conversation.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

Walk the DIA Exhibit Hall Floor With Patient Fellows

By Laura Mulhall on Mon, Jun 9, 2014

The 50th Annual Meeting of the DIA is right around the corner! Today we're excited to kick off our promotion with a guest blog from our friend, Lani Hashimoto. Lani is an expert in global patient recruitment and retention with 19 years of clinical trial experience within global pharmaceuticals. In this post, Lani tells us about the Exhibit Hall Guide volunteer program she has coordinated at this year's Annual Meeting in an effort to facilitate networking opportunities between Patient Fellows and the pharmaceutical industry. So far, we've recruited two BBKers to volunteer and hope that you and your colleagues will participate, too!

Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

Spotlight: Partnerships in Clinical Trials

By Laura Mulhall on Fri, Mar 28, 2014

What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway. 

Topics: Patient Recruitment, Cultural Adaptation, Conferences

BBK Insider: Three Blogs You Need to Read

By Laura Mulhall on Fri, Nov 1, 2013

This month we've rounded up the hottest blogs from BBK Worldwide. Ranging from mobile technologies and social media, to global patient recruitment trends – here's the scoop on the latest ideas for clinical trials.

It's App-toberfest at BBK Worldwide!

By Laura Mulhall on Tue, Oct 15, 2013

Join us as we raise a toast to App-toberfest, our ode to the mobile technologies that are revolutionizing the clinical R&D industry. So, button up your lederhosen and check out the latest and greatest apps built for clinical trials.

Matthew Stumm Recognized by PharmaVOICE 100 for Driving Patient Recruitment Change

By Laura Mulhall on Fri, Aug 2, 2013


BBK Worldwide is delighted to celebrate Matthew Stumm’s selection as one of the top 100 most inspiring and motivational people throughout the life-sciences industry this year as voted by PharmaVOICE.

Topics: BBK Worldwide, Patient Recruitment, Awards

49th Annual Meeting of the DIA Recap and Reflections

By Laura Mulhall on Wed, Jun 26, 2013

The first days of DIA 2013 have been nothing short of amazing! We’re having a great time meeting industry colleagues, attending sessions, raising funds for The One Fund Boston, launching new products, and handing out our booth giveaways. We’re almost out of our giveaways, so be sure to stop by booth 307 and get one while they’re still around! Also – with the help of the DIA attendees, we’re excited to announce that we’ve been able to raise over $15,000 for The One Fund Boston in just two short days.

Topics: Patient Recruitment, Conferences, Technology

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on Twitter.com.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

A Port in the Storm: Insight into Clinical Research Performance, Inc.

By Laura Mulhall on Fri, Mar 1, 2013

Mary D’Rozario first caught my attention through Twitter during the 2012 DIA Annual Meeting. Her Tweets about clinical research stood out from the crowd. Always insightful and witty, her messages offer a refreshing perspective from the industry. Interested in hearing more than just a 140 character Tweet, I asked her to talk about the importance of physicians and sites in clinical research.

Topics: Patient Recruitment, Metrics and Reporting

BBK Worldwide Receives Bronze Web Health Award℠

By Laura Mulhall on Mon, Dec 10, 2012

BBK Worldwide is excited to announce that they have been awarded a 2012 Bronze Web Health Award in the Patient Education Portal Website category for their online diabetes community, CallingAllTypes.com. The Health Information Resource CenterSM has recognized BBK for its high-quality digital resource for consumer and health professionals.

“We are honored to be recognized by the Health Information Resource Center,” says Aaron B. Fleishman, Social Media, BBK Worldwide. “The goal of this online health movement is to inform, empower, and engage the diabetes community with the right online resources to help better manage their condition. Building this dynamic program required strategic collaboration among patients, caregivers, and advocacy groups. And it is because of this collaboration that this program is being recognized today.”

Topics: Patient Recruitment, Patient Advocacy, Awards

 

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