Name something that happens to you five times every waking minute. Give up? It’s advertisements. The average person is exposed to approximately five ad messages every minute, for a total of about 3000 to 5000 advertisements a day. From TV and radio commercials to surfing the web to walking around your local grocery store, the flood of advertisements trying to grab your attention has never been greater. So here are two questions I want you to consider: how many of those ads do you remember and did they motivate you to take action?
It’s official – more GoogleTM searches now take place on mobile devices than on personal computers. As clinical trial marketers, it’s time to embrace mobile as the primary screen for engaging patients. So what makes search on a mobile device so different? It turns out, quite a bit.
Topics: Mobile Strategies
We all know that GoogleTM is the biggest search engine in the world. Did you know that YouTubeTM is number two, with over three billion searches each month? With streaming video expected to make up approximately 70 percent of all Internet traffic by 2018, now is the time to capitalize on integrating it into your clinical trial recruitment strategy.
Over 100 million people subscribe to streaming radio services such as Pandora® and Spotify®, a number that’s only expected to grow in the years ahead. With the vast majority of those users embracing the ad-supported “freemium” model in over 50 countries around the world, streaming radio represents one of the most attractive and cost-effective platforms to connect with global healthcare consumers.
At BBK we’re often talking about adaptive recruitment and the importance of modifying traditional approaches to increase patient enrollment and retention. Developing an overarching branding strategy for a clinical trial is one of the first steps in a patient recruitment campaign and it’s not a one size fits all approach. BBK has worked on thousands of campaigns over the years, many of which target patients in various countries. There is a lot of diversity to consider when developing the right clinical study branding strategy. Multiple languages, differing philosophies on sensitive topics that may be taboo to discuss publicly in some countries, and varying regulatory environments mean branding must take a strategic and thoughtful approach.
Note: This blog contains excerpts from Justin’s recent article on operationalizing and distributing new patient recruitment programs, published in the March 2013 edition of European Pharmaceutical Contractor.
Note: This blog contains excerpts from Justin’s article on operationalizing and distributing new patient recruitment programs published in the March 2013 edition of European Pharmaceutical Contractor. To download the complete article, visit shop.BBKWorldwide.com.
Enrollment goals – every site has them. As the study sponsor, you’ve made your projections and communicated your expectations to each principal investigator. They have all assured you that they’ll have no trouble meeting your goals. Perhaps even a few of them told you they can enroll more than your goal. No problem, right?
“Principal Investigators have vast amounts of time, money, and resources to find large numbers of potentially eligible patients to participate in their clinical research study,” said no one… ever. As clinical studies have become increasingly more competitive, more time-consuming, and more stringent in terms of eligibility criteria, it’s never been more important to provide PIs with easy-to-use tools that can inform, engage, and motivate.