Getting Patients to “See” Your Clinical Trial Advertising

By Justin Jones on Tue, Apr 25, 2017 | 3 min read

Name something that happens to you five times every waking minute. Give up? It’s advertisements. The average person is exposed to approximately five ad messages every minute, for a total of about 3000 to 5000 advertisements a day. From TV and radio commercials to surfing the web to walking around your local grocery store, the flood of advertisements trying to grab your attention has never been greater. So here are two questions I want you to consider: how many of those ads do you remember and did they motivate you to take action? 

Topics: Patient Recruitment, Advertising, Clinical Trials

Mobile: The New King of Online Search

By Justin Jones on Wed, Jun 10, 2015 | 3 min read

It’s official – more GoogleTM searches now take place on mobile devices than on personal computers. As clinical trial marketers, it’s time to embrace mobile as the primary screen for engaging patients. So what makes search on a mobile device so different? It turns out, quite a bit.

Topics: Mobile Strategies

Streaming Video Clicks with Healthcare Consumers

By Justin Jones on Tue, May 5, 2015 | 3 min read

We all know that GoogleTM is the biggest search engine in the world. Did you know that YouTubeTM is number two, with over three billion searches each month? With streaming video expected to make up approximately 70 percent of all Internet traffic by 2018, now is the time to capitalize on integrating it into your clinical trial recruitment strategy.

Topics: Advertising, Clinical Trials

Tuning Into Online Streaming Radio

By Justin Jones on Wed, Apr 15, 2015 | 3 min read

Over 100 million people subscribe to streaming radio services such as Pandora® and Spotify®, a number that’s only expected to grow in the years ahead. With the vast majority of those users embracing the ad-supported “freemium” model in over 50 countries around the world, streaming radio represents 
one of the most attractive and cost-effective platforms to connect with global healthcare consumers.

Topics: Patient Recruitment, Advertising

Adaptive Marketing Gets to the Heart of Patient Recruitment

By Justin Jones on Thu, Mar 26, 2015 | 2 min read

At BBK we’re often talking about adaptive recruitment and the importance of modifying traditional approaches to increase patient enrollment and retention. Developing an overarching branding strategy for a clinical trial is one of the first steps in a patient recruitment campaign and it’s not a one size fits all approach. BBK has worked on thousands of campaigns over the years, many of which target patients in various countries. There is a lot of diversity to consider when developing the right clinical study branding strategy. Multiple languages, differing philosophies on sensitive topics that may be taboo to discuss publicly in some countries, and varying regulatory environments mean branding must take a strategic and thoughtful approach.

Topics: Patient Recruitment, Branding and Advertising

Four Proven Insights on Putting Intriguing Ideas to Work

By Justin Jones on Wed, May 8, 2013 | 3 min read

Note: This blog contains excerpts from Justin’s recent article on operationalizing and distributing new patient recruitment programs, published in the March 2013 edition of European Pharmaceutical Contractor.

Topics: Patient Retention, Patient Recruitment, Patient Advocacy, Technology, Metrics and Reporting

In Global Patient Recruitment: What Is “Success”?

By Justin Jones on Wed, May 1, 2013 | 4 min read

Note: This blog contains excerpts from Justin’s article on operationalizing and distributing new patient recruitment programs published in the March 2013 edition of European Pharmaceutical Contractor. To download the complete article, visit

Topics: BBK Worldwide, Patient Recruitment

Helping Sites Overcome a Patient Recruitment Plateau

By Justin Jones on Tue, Mar 5, 2013 | 3 min read

Enrollment goals – every site has them. As the study sponsor, you’ve made your projections and communicated your expectations to each principal investigator. They have all assured you that they’ll have no trouble meeting your goals. Perhaps even a few of them told you they can enroll more than your goal. No problem, right?

Topics: Patient Retention, Patient Recruitment, Physician Engagement, Patient Advocacy, Site Support

Three Ideas for Recruiting Patients When the Target Audience is the Caregiver

By Justin Jones on Wed, Dec 26, 2012 | 3 min read

Topics: Patient Recruitment, Patient Advocacy, Branding and Advertising

BBK Shop Talk: Referring Physician Toolkit

By Justin Jones on Fri, Sep 28, 2012 | 2 min read

Principal Investigators have vast amounts of time, money, and resources to find large numbers of potentially eligible patients to participate in their clinical research study,” said no one… ever. As clinical studies have become increasingly more competitive, more time-consuming, and more stringent in terms of eligibility criteria, it’s never been more important to provide PIs with easy-to-use tools that can inform, engage, and motivate.

Topics: Patient Recruitment, Physician Referrals

Subscribe To Our Blog