Uber, Lyft, and Emergency Care: CEO of BBK Worldwide, Joan F. Bachenheimer Responds to The New York Times

By Joan F. Bachenheimer on Thu, Oct 18, 2018 | 4 min read

You might have seen an article in the October 1 issue of The New York Times, titled “Uber, Lyft and the Urgency of Saving Money on Ambulances,” by Austin Frakt. The article pushed for alternative modes of transportation in medical situations – such as Uber and Lyft – as cost-saving measures.

CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, wrote a strong response to the article, which has been submitted to the Times as a Letter to the Editor. We would love to hear your thoughts on possible use of ride-sharing apps like Uber or Lyft for emergency services.


Topics: Patient Retention, Patient Engagement, Patient Travel, Patient Experience

Buy a Baker’s Dozen

By Joan F. Bachenheimer on Tue, Oct 17, 2017 | 4 min read

It’s clear that the clinical team for each study is tasked with creating and managing an individual study budget. The problem is one-off study purchases do not accrue the benefits of volume discounting. Of course, there are numerous and complicated financial arrangements sponsors make with service providers to create optimal rates for clinical trial support – but what about the simple construct of, “buy one shirt, get another for free?”

Topics: Patient Recruitment, Patient Engagement, clinical research, clinical trials

The Patients to Find the Cure

By Joan F. Bachenheimer on Tue, May 16, 2017 | 5 min read

BBK Worldwide has coupled its reputation with the singular idea that placing patient and caregiver needs as the first priority for clinical research is a win-win for all involved. For more than twenty years, BBK has promoted the company tagline, “The Patients to Find the Cure.” Having moved our collected perspectives from the days where BBK was criticized for referring to “subjects” as “patients,” the current research environment reveres “patient centricity” as the industry mantra. So, what’s next? A new concern shrouds our efforts. The notion that technological solutions are at the root of patient-centric care, in fact, may defeat the very goal the industry wishes to accomplish.

Topics: Patient Centricity, clinical research

Meaningful Data Analysis and Adaptive Patient Recruitment Tactical Efficacy

By Joan F. Bachenheimer on Wed, Jun 25, 2014 | 4 min read

This is the second part of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Even if you were able to correlate advertising referrals to consented patients with a high degree of accuracy (and then to screen-fail and randomization) the fact of the matter is, "So what?"

Four scenarios spring to mind with regard to the quest for this correlation:

Topics: BBK Worldwide, Patient Recruitment, Technology

A Conversation About Clinical Trial Privacy Considerations and Advertising Efficacy - Part I

By Joan F. Bachenheimer on Fri, Mar 21, 2014 | 7 min read

This is part one of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Topics: Patient Recruitment, TrialCentralNet, Technology, Metrics and Reporting, Site Selection

To Whom Do I Owe the Pleasure. . .

By Joan F. Bachenheimer on Tue, Sep 3, 2013 | 4 min read

I am sitting at my desk with the unusual moment of free time and felt the urge to communicate to our readers here about the state of caretaking that I am now actively a part of. It is not an easy job by any means. Caring for your mom after the death of her soulmate of 65 years is daunting. Enter Susan, or as my mom calls her, Susie.

Topics: BBK Worldwide, Patient Recruitment

Give the Man His Money

By Joan F. Bachenheimer on Mon, Aug 5, 2013 | 3 min read

A recent front-page story in The New York Times, detailed the dilemma for hourly workers without banking credentials who are employed at companies with payroll systems that require automatic deposit to checking or savings accounts. In many instances, the only alternative for these workers is payment via a prepaid debit card. While compensation via a prepaid card system costs less to administer for the company, there are some hidden, and not so hidden, charges for the hourly worker. Dreaded card fees – use fees, non-use fees, lost or stolen card fees, transfer card fees, and the like – deplete the worker’s revenue to the point that many in the minimum wage pool actually make significantly less than the law-required amount. In essence, the company saves at a real cost to the employee.

Topics: Patient Recruitment, Technology

Movin' On Up

By Joan F. Bachenheimer on Tue, Jun 18, 2013 | 4 min read

This summer is BBK's 30th anniversary. Befitting this momentous occasion is our announcement that we have moved our corporate offices to bigger and better facilities. We are now flanked by technology support ranging from smart boards and video conferencing, to mobile phone charging stations and state-of-the art on-site and off-site server infrastructures. 

Topics: Patient Recruitment, Conferences

Don’t Google It

By Joan F. Bachenheimer on Wed, May 22, 2013 | 4 min read

You are diagnosed with a disease. You are scared. Your doctor has more information than you do but, you are the one who has to agree or disagree to proposed treatments. You think you have the power of the Internet within reach. When you get home you will search and read. Within the same moment that you devise your web-based plan, the doctor – who, disturbingly, you have met for the first time at this appointment – says to you, in an emphatic fashion, “Don’t Google it.”

Topics: Trends

The TCN Backstory – Part One: “Are We There Yet” – Taking the High Road to Data Security

By Joan F. Bachenheimer on Mon, May 13, 2013 | 6 min read

Editor’s note: This blog kicks off the first in a seven-part series on TrialCentralNetSM (TCN), a single infrastructure for managing everything from enrollment metrics to clinical trial reference documents through all phases of development and approval, as well as customized reports, training, and communications. The goal of this series is to give you the “backstory” – a BBK insider’s view of the system from the perspectives of those who build, manage, and rely on it. In their own words, our executive leadership, developers, and power users all tell it like it is. They’re passionate about the system they so tirelessly build and manage – and you’ll hear that come through.

Topics: TrialCentralNet, Technology

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