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Latest “Study Voices” Survey Finds Unexpected Similarities Between Healthcare Consumers and Clinical Trial Participants

By Elizabeth Gargill on Thu, Feb 20, 2020 | 3 min read

 

Survey Results Empower Clinical Trial Sponsors with New Opportunities for Patient Engagement

Our latest "Study Voices" survey challenges the long-held belief that the clinical trial experience should be approached differently than the healthcare consumer experience. The latest “Study Voices” survey – part of an ongoing series of surveys designed to shed light on key clinical research trends – explores patient attitudes towards technology,  healthcare affordability, physician access, transparency, and quality of care. It features responses from 2,067 individuals – 63% of whom identify themselves as healthcare consumers and 38% of whom identify themselves as clinical trial participants. The research was spearheaded by BBK's MythBusters team of Aaron Fleishman, Matt Kibby, Jessica Kim, Maddy Johnson and Elizabeth Gargill.

Topics: Study Voices, MythBusters, Healthcare Consumer, Clinical Trial Participant

BBK Worldwide Bolsters Its Award-Winning Creative Department with the Hiring of Pedro Giesta as Designer

By Elizabeth Gargill on Mon, Feb 10, 2020 | 1 min read

 

We're very pleased to announce the hiring of Pedro Giesta as designer. With a talent for cutting-edge creative and insightful design, Giesta joins a team of award-winning designers and copywriters who push the industry forward with innovative and imaginative solutions. In his new position, Giesta will support concept development through creative execution – leveraging his experience as a studio artist, production artist, and graphic designer in the process.

Topics: Creative, Design, Employees

We're Packing Our Bags for SCOPE . . .

By Elizabeth Gargill on Wed, Feb 5, 2020 | 7 min read

 

. . . and heading south to the Sunshine State! This years marks our 11th straight year participating in the Summit for Clinical Ops Executives (SCOPE) – an event that always pushes the industry forward with thoughtful, informed dialogue.

This year SCOPE takes place February 18-21, 2020 in Orlando. The summit features four days of in-depth discussions in twenty different conferences, three plenary keynote sessions, the annual Participant Engagement Awards, and the ever-popular interactive breakout discussions.

We recently sat down with the summit's organizers – Micah Lieberman, Kaitlin Kelleher, and Marina Filshtinsky – to learn more about SCOPE and what they have in store for this year’s event. And don’t worry – if you haven’t attended SCOPE before, they share a few insights on why you might want to consider it.

Topics: Conferences, SCOPE, Events, 2020 Events, Cambridge Healthtech Institute, Clinical Operations

3 Myths That May Be Sabotaging Your Clinical Trial Enrollment Effort

By Elizabeth Gargill on Fri, Jan 24, 2020 | 4 min read

 

Myths are stubborn, persistent, and can easily put your well-intentioned clinical trial enrollment efforts at risk. But spotting and correcting them can be a challenge. To help the industry discern fact from fiction, we assembled our own MythBusters team, dedicated to confirming or busting common clinical trial myths. Empowered with data from our industry-wide surveys of patients, physicians, and clinical trial sponsors, the team identifies pervasive myths, puts them to the test, and arrives at a verdict.

Topics: Patient Engagement, Patient Experience, Study Voices, MythBusters, Patient Enrollment

BBK Worldwide Hires Travel and Hospitality Industry Veteran Carol Rogal to Support Growth of the RSG® Suite of Programs

By Elizabeth Gargill on Tue, Dec 31, 2019 | 2 min read

 

BBK Worldwide is very pleased to welcome travel and hospitality industry veteran Carol Rogal to our team as a Concierge for the growing suite of RSG® programs. Developed specifically for the clinical research industry, the RSG® suite of programs includes RSG® Arrive and RSG® Card – landmark travel and reimbursement programs that remove barriers to clinical trial participation, enhance the patient experience, and accelerate enrollment success. As a Concierge, Rogal will support RSG® operations, management, and customer care needs.

Topics: BBK Worldwide, Patient Travel, Patient Experience, Reimbursement, Travel Programs, Patient Reimbursement, Employees, RSG Arrive, RSG Card

2020: A Look Inside Our Crystal Ball

By Elizabeth Gargill on Thu, Dec 19, 2019 | 4 min read

 

In this special year end post, we asked a few of our BBK industry experts to comment on the clinical research landscape and to share their predictions for 2020.

Sarah Mandracchia, Director, Site Operations

Where do you see clinical trial patient travel going in 2020? 

I predict that 2020 will be a year of transformation for travel in the clinical trial space. In the last six months, we have seen a dramatic shift in our sponsors’ understanding of their patients’ needs related to travel, and more in-depth language included in informed consent forms (ICFs). This growing understanding of their patients, and the possible travel offerings, then resonates with their sites, which, in turn, feel even more supported during clinical trial administration.

Topics: BBK Worldwide, Patient Engagement, Patient Experience, 2020, Patient Enrollment

BBK Worldwide Hires Veronica Moore as Account Specialist

By Elizabeth Gargill on Wed, Nov 20, 2019 | 2 min read

 

The BBK team is very pleased to welcome Veronica Moore as Account Specialist. An experienced healthcare marketing communications professional, Moore will be responsible for orchestrating all aspects of the development and implementation of client campaigns – from communicating with clients about recruitment strategies and enrollment objectives to the coordination of internal specialists. 

In her role, Moore will provide strategic leadership in the management of projects from kick-off to completion, ensuring clients’ needs are met and expectations exceeded. She will leverage strong operational, communication, and critical thinking skills in overseeing the day-to-day operations of all assigned projects.

Topics: BBK Worldwide, Clinical Trials, Employees, Account Services

Patient Health Apps - Help or Hype?

By Elizabeth Gargill on Wed, Nov 13, 2019 | 5 min read

 

Last month, in partnership with Health Union, we surveyed over 200 patients on health app use. The findings not only dispel some common myths about app use, but they provide valuable insight that members of the clinical research community can leverage to enhance the design, development, and adoption of clinical trial engagement apps.

We recently sat down with Health Union’s COO and Clinical Business Lead, Lauren Lawhon, for a Q&A session to get her take on the survey results.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Study Voices, Health Union, MythBusters, Health Apps

BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

By Elizabeth Gargill on Tue, Nov 5, 2019 | 1 min read

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

Committed to Excellence: RSG® Arrive Driver of the Month

By Elizabeth Gargill on Wed, Oct 23, 2019 | 2 min read

 

All you need is a brief conversation with Andrew to understand why he’s our RSG® Arrive Driver of the Month. A native of the Philadelphia area, he has been an RSG® Arrive driver for over two years. His assignments include taking patients with progressive neurodegenerative diseases to and from their study appointments, at times traveling two hours each way. He recognizes the challenges that some of the patients face and always tries to find opportunities to lighten their day with a smile or light conversation. “I try to take their mind off where they are traveling and why – even if it’s for a brief moment.”

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

 
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