BBK Worldwide® Blog

Elizabeth Gargill

Recent Posts

Decentralized Clinical Trials: The Patient Perspective – Part 1

Posted by Elizabeth Gargill on Tue, Sep 14, 2021

 

Getting Decentralized Right

What Matters to Patients

We know the industry is ready to embrace decentralized clinical trials. But what about patients? What do they think about decentralized clinical trials? What elements are important to them? And what should sponsors consider when designing such trials?

To dig deep, we spoke one-on-one with Phil Kelly, a bladder cancer patient and advocate. He shares his experience and insight in Part 1 of this two-part series on the patient perspective.

Watch Now

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Topics: Patient, Pharma15 Live!, Most Viewed, Patient Voice, Patient Centric, Decentralized Clinical Trials, Phil Kelly

Inspire and Engage Audiences with Eye-catching Creative

Posted by Elizabeth Gargill on Mon, Aug 9, 2021

 

Think You Know Us? Take Another Look!

View our 2021 Lookbook.

We leverage empathy and care as we get to the heart of the patient experience and what it means to be a study participant in today’s rapidly changing world.

 

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Topics: Patient Recruitment, Patient Engagement, Creative, Lookbook, Creative Portfolio

One-on-One with BBK Worldwide® Director of Tech Experience Dena Raffa

Posted by Elizabeth Gargill on Tue, Jul 27, 2021

 

One-on-One with BBK Worldwide® Director of
Tech Experience Dena Raffa 

There's no question that digital technology is changing the way we engage with patients and altering expectations for the patient experience. As part of our Pharma15 Live! series, we sat down with BBK's Director of Tech Experience Dena Raffa to get her perspective on current trends.

Raffa has been instrumental in many of BBK's software solutions and digital technologies, and most recently she has led the development of BBK's new patient engagement portal - a first of its kind for clinical trial participants.

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Topics: Technology, Patient Experience, Pharma15 Live!, Dena Raffa, Tech Experience

Create a Patient-Centric Environment for Decentralized Clinical Trials

Posted by Elizabeth Gargill on Wed, Jun 30, 2021

 

Create a Patient- and Site-Centric Environment for Decentralized Clinical Trials

Hear from the Experts! 

As decentralized clinical trials reshape the clinical research landscape, BBK Worldwide® Chief Innovation Officer Rob Laurens and Lead Concierge Alex Nicholl discuss efforts to help study sponsors embrace these trials with ease and confidence.

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Topics: Patient Experience, Rob Laurens, Engagement Solution Center, Concierge-Service Delivery, Decentralized Clinical Trials, Alex Nicholl, Focus 5

Turning Clinical Trials into Success Stories

Posted by Elizabeth Gargill on Mon, Jun 14, 2021

 

Meaningful Engagement at Critical Touchpoints along the Patient Journey

There's no better way to illustrate the importance of meaningful engagement than with the story of one family's journey from clinical trial awareness to participation. The story shows how the right mix of digital and physical touchpoints plays a critical role in creating a positive patient experience. The family's journey begins below.

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Topics: Patient Experience, Patient Journey, Products and Services

eBook: Improving Diversity and Inclusion in Clinical Trials

Posted by Elizabeth Gargill on Fri, May 28, 2021

 

New eBook Available for Download

As we continue to focus our attention on underserved populations, we've just released a content-rich eBook full of guidance that study sponsors can leverage to create a more diverse and inclusive clinical trial environment. It features a bonus section with excerpts from our recent Q&A with Michele Russell-Einhorn, chief compliance officer and institutional official at Advarra, that provide an IRB's perspective on improving diversity and inclusion in clinical trials.

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Topics: eBook, Advarra, Michele Russell-Einhorn, Jessica Kim, Underserved Populations, Diversity, Inclusion, Underrepresented, Free Download

Rob Laurens Goes One-on-One With Outsourcing-Pharma Discussing the Engagement Solution Center

Posted by Elizabeth Gargill on Wed, May 26, 2021

 

Earlier this week, BBK Principal Rob Laurens went one-on-one with Outsourcing-Pharma discussing the launch of BBK's Engagement Solution Center for decentralized and post-marketing clinical trials, which features concierge service delivery and a robust patient experience portal to ease the clinical trial journey.

In this in-depth interview, Rob addresses the importance and advantages of centralizing design, management, operations, and communications of patient support services. In addition, he provides insight into some of the conversations that led to the creation of the center. Click here to read the full article.

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Topics: TrialCentralNet, Patient Engagement, Patient Centricity, Rob Laurens, Decentralized Trials, Outsourcing-Pharma, Inclusion, Engagement Solution Center, Concierge Services

Improving Diversity and Inclusion in Clinical Trials

Posted by Elizabeth Gargill on Tue, Apr 27, 2021

Improving Diversity and Inclusion in Clinical Trials

One-on-One with Advarra

Get an IRB's perspective on improving diversity and inclusion in clinical trials by watching our interview with Michele Russell-Einhorn, Chief Compliance Officer and Institutional Official at Advarra.

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Topics: Pharma15 Live!, Most Viewed, Institutional Review Board, IRB, Advarra, Michele Russell-Einhorn, Jessica Kim, Diversity, Inclusion

What Patients Think About Hybrid and Decentralized Clinical Trials

Posted by Elizabeth Gargill on Mon, Mar 29, 2021

PHARMA15 LIVE!

How Do Patients Feel About Hybrid
and Decentralized Clinical Trials?

What Are Must-Haves for
a Positive Patient Experience?

Patient advocates take center stage in this Pharma15 Live! overtime segment and share their thoughts on hybrid and decentralized clinical trials.

 

Moderated by BBK Worldwide® Founding Principal Bonnie A. Brescia, this segment continues the conversation from a Patients as Partners Europe panel and answers questions asked by study sponsors in attendance.

 

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Topics: Pharma15 Live!, Patient Voice, Bonnie A. Brescia, Patient Perspective, Patients, Patients as Partners

Engaging Underserved Populations in Clinical Research

Posted by Elizabeth Gargill on Mon, Mar 22, 2021

 

Strategies to Help Improve Clinical Trial Diversity and Inclusion

From Engaging Locally to Removing Financial Obstacles

With health equity at the forefront of many conversations today, study sponsors are seeking ways to make clinical trial participation more inclusive.

At BBK Worldwide, we believe that clinical trials for investigational treatments should reflect the populations that could benefit from them, with the long-term goal of achieving better health interventions for those in greatest need. To help facilitate participation of underserved populations, we have outlined strategic guidance that study sponsors can leverage in their efforts.

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Topics: Underserved Populations, Diversity, Inclusion, Underrepresented