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BBK Worldwide's Guide to Getting the Most out of Your Time at DIA

By BBK Worldwide on Thu, Jun 4, 2015 | 3 min read

Are you planning attend the DIA Annual Meeting later this month in Washington, DC? For those of us working in drug research and development, it’s a great time to connect with the people and organizations working to accelerate the development of new therapies and enhance patient care.

Topics: BBK Worldwide, Conferences

DPAC Selects BBK Worldwide for New Brand Identity

By BBK Worldwide on Wed, May 27, 2015 | 2 min read

BBK Worldwide was recently chosen by the Diabetes Patient Advocacy Coalition (DPAC) to create a new corporate identity and brand to reflect the new organizations commitment to focus lawmakers’ attention on diabetes patients and their needs.

Topics: Branding and Advertising

Are You Patient Centric? Learn Why you Should be from BBK at DIA

By BBK Worldwide on Tue, May 26, 2015 | 2 min read

BBK Worldwide is excited to be leading two Innovation Theater panels at this year’s DIA event, taking place June 14-18 in Washington, DC. BBK Co-Founder Bonnie A. Brescia will lead our first discussion on Monday, June 15 from 4:15-4:45 p.m. with Claire Meunier, VP, Research Engagement with The Michael J. Fox Foundation and Christel Aprigliano, CEO of the Diabetes Collective.

Topics: Patient Centricity

Can mHealth Provide a Higher Standard of Care?

By BBK Worldwide on Wed, May 20, 2015 | 3 min read

In earlier posts we have explored how mHealth can increase both patient engagement and site engagement. Today’s blog comes from Jason Rightmyer, Director of Research Informatics with the Institute of Aging Research (a Harvard Medical School Affiliate) who explores how mobile health technology is attributing to physician engagement. Thanks for contributing!

Topics: mHealth, Physician Engagement

BBK Talks Patient Centricity, mHealth, Rare Disease & more at DIA 2015

By BBK Worldwide on Wed, May 13, 2015 | 4 min read

BBK Worldwide is once again looking forward to attending Drug Information Association 2015 (DIA), which this year will take place from June 15 - 18 at the Walter E. Washington Convention Center in DC. We always love attending this annual event – the industry’s largest, which attracts more than 7,000 attendees each year. DIA provides a global, unbiased platform to raise the level of discussion to facilitate innovation that will change the future of healthcare.  

Topics: Patient Centricity, mHealth, Rare Disease

Raising the Patient Voice Through mHealth

By BBK Worldwide on Tue, Apr 28, 2015 | 3 min read

Devices like mobile phones and smartwatches are giving patients a new platform to contribute powerful, real-time data to medical researchers, but how do we make sure their contributions are truly heard and used to impact clinical research? Lily Cappelletti, Director of Research Engagement with The Michael J. Fox Foundation for Parkinson’s Research (MJFF), is today’s blog contributor. Read on to learn more about how her organization is utilizing mHealth to empower patients to make a difference through their own data and feedback.

Topics: mHealth

“Focus 5” – A Guide to mHealth in Your Next Clinical Trial

By BBK Worldwide on Tue, Apr 21, 2015 | 2 min read

Following last week’s successful mHealth + Patient Engagement webinar, which featured Larry Suarez, mobile architect with Oracle’s Health Sciences Global Business Unit and Daniel Bender, product manager with Empatica, we are excited to offer our latest Focus 5 eBook – a compilation of industry expert insights on the ways in which mobile health technology impacts clinical trials, raises the patient voice, and enables a higher standard of care.  

Topics: Patient Engagement, mHealth, Site Engagement

mHealth + Patient Engagement: A New Connected Model in Clinical Trials

By BBK Worldwide on Wed, Apr 8, 2015 | 2 min read

mHealth + Patient Engagement: A New Connected Model in Clinical TrialsMobile devices and apps which monitor vital signs, analyze blood, and track medication adherence, among other things are quickly becoming the new norm in healthcare. But how is mHealth making its mark on clinical trials? A recent survey conducted by Applied Clinical Trials and SCORR Marketing confirms that mobile health technology is in fact poised to improve data collection and quality, and drive efficiencies across the clinical trial landscape.

Topics: Patient Engagement, Webinars, mHealth

BBK's My Protocol Pal App for Site Engagement Featured in PharmaVOICE

By BBK Worldwide on Wed, Apr 1, 2015 | 2 min read

We’re incredibly proud to have our My Protocol Pal (SM) mobile app and site engagement platform featured in PharmaVOICE’s inaugural Innovation issue, out today. Designed to recognize organizations that are breaking new ground, the issue celebrates “the culture of innovation and achievement across the global healthcare/pharmaceutical industry spectrum.

Topics: mHealth, Mobile Strategies, Site Engagement

BBK to Host mHealth Webinar on April 16th

By BBK Worldwide on Tue, Mar 17, 2015 | 2 min read

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

Topics: Patient Engagement, mHealth

 
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