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BBK Worldwide Expands Mobile Strategy for Patient Recruitment to Include “In-App” Advertising

By BBK Worldwide on Tue, Apr 9, 2013

Agency Engages Untapped Audiences and Provides Clinical Trial Sponsors With Increased Return on Investment

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Mobile Strategies, Technology

Research Talent For Successful Multinational Trials

By BBK Worldwide on Tue, Mar 26, 2013

Imagine doubling the size of a football field and the teams that play on it. Bigger territory and more players might require a reorganization of responsibilities on the field. Suddenly, it’s a new game. Players who once held supporting roles might find themselves in key positions accountable for scoring. But will their talents be a natural fit for the new job? Some will and some won’t. It makes sense. A similar scenario is playing out in the clinical research industry. The proliferation of multinational studies has broadened the clinical research playing field, bringing accountability for “scoring” up the chain. Country study managers (CSMs), responsible for the success of a protocol within their country, are now accountable for more complex and strategic activities, including patient enrollment — the clinical study equivalent to scoring.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Site Selection

Defying Industry Trends, BBK Worldwide Expands Ownership From Within

By BBK Worldwide on Fri, Mar 22, 2013

Global Patient Recruitment Leader Further Defines How Small Business Thrives in Mammoth Industry

In an industry increasingly defined by mergers and acquisitions, BBK Worldwide (BBK) is bucking the trend by creating ownership opportunities from within. Celebrating 30 years, BBK remains one of the only independent and self-funded patient recruitment agencies, and is able to offer its global pharmaceutical and medical device clients levels of flexibility and creative innovation unmatched by its competitors. This history of vision and leadership has led BBK to name four additional principals who, together, will assume a minority ownership in the company. All long-serving employees, Matthew Kibby, Rob Laurens, Liz Ritchie, and Matthew Stumm have played key roles in shaping the company's success as the global leader in patient recruitment for the clinical R&D segment of the pharma, biotech, and medical device industries. As principals, they will partner with BBK's founding principals Joan F. Bachenheimer and Bonnie A. Brescia to maintain the company's core mission and values while driving growth in key market areas.

Topics: BBK Worldwide

Join us at the 5th Annual Patient Recruitment and Retention Summit!

By BBK Worldwide on Mon, Feb 11, 2013

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Conferences

BBK Worldwide Launches Suite of Retention Products to Support Clinical Trial Study Sites

By BBK Worldwide on Thu, Feb 7, 2013

BBK Worldwide announced today an expanded suite of products that streamlines retention efforts at the site level. Among these products are the Ready. Set. Go. Card (RSG Card), Ready. Set. Go. Ride (RSG Ride), and Ready. Set. Go. Minder (RSG Minder). These products are customized for today’s clinical research coordinator who is tasked with multiple responsibilities and demands. Through the efficiencies these products create, the clinical research coordinator is allowed to focus his or her efforts on other study-related priorities.

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Technology, Site Support

Should your campaign take a holiday?

By BBK Worldwide on Wed, Dec 5, 2012


The holidays are upon us and once again our world is alight with bright advertisements promising eternal familial peace (but only if we can just get our shopping completed on time). With consumer attention turned to the tantalizing splurges, where does that leave campaigns marketing clinical trials? Many clients question whether to forgo or delay their media campaign during the holiday season; citing fears such as a site’s ability to manage referrals on limited schedules and financial value when the campaign is competing for attention against consumer goods. While referral numbers and office visits may be lower than the norm, it’s important to remember that many holiday-goers do have health plans on the horizon for themselves and their families…tomorrow.  

Topics: BBK Worldwide, Patient Recruitment, Patient Advocacy

Touchdown for Prostate Cancer Research

By BBK Worldwide on Wed, Nov 28, 2012

This past week, on behalf of BBK Worldwide, I had the opportunity to attend the American Urological Association Foundation’s (AUA) Kick Off for a Cure at the Goal Post Gala held at the Four Seasons Hotel in Boston, MA. The Goal Post Gala is an evening of fun and friendly bidding designed to raise awareness and funding for prostate cancer research. Many people came out to support the AUA and prostate cancer research, including local Boston physicians and former New England Patriots football players. The keynote speaker was Mike Haynes - Professional Football Hall of Fame Member, former Patriots cornerback, and prostate cancer survivor. Mr. Haynes reflected on his experience with prostate cancer, including his diagnosis and treatment options. There was both a live and silent auction, fantastic food, and some great conversation. At the end of the night, all proceeds raised went to the AUA and the Robert J. Krane, MD Urology Research Scholar Fund (RJK Fund).

Topics: Patient Recruitment, Conferences

Next Generation Patient Recruitment and Retention Metrics

By BBK Worldwide on Wed, Oct 24, 2012

If you haven’t figured out already, BBK looooooooves metrics. It’s something we often talk about in our blog (Real-Time Enrollment Data, Right Now). Oh and let’s not forget, the development of our patient recruitment management system, TrialCentralNet(SM). That all being said, we are excited to continue our campaign for the importance of metrics. Next stop? Allan Lloyd’s Patient Recruitment and Retention Summit in Chicago, October 23rd-25th.

Topics: Patient Retention, Patient Recruitment, TrialCentralNet, Social Media, Conferences

Being In My Own Skin: Living Life One Story at a Time

By BBK Worldwide on Mon, Oct 15, 2012

“Ok, so I'm coming out the closet about something... I have psoriasis... There, I said it. Well, it's really not coming out the closet now, because in recent years I've been very vocal about my condition and the effects it has had on my life. But for years I hid in shame. Here, I'll share my struggles, but most importantly I'll share my accomplishments when dealing with this disease.” - Alisha Bridges

Topics: Patient Centricity, Patient Advocacy

Best Practices For Investigator Meetings

By BBK Worldwide on Tue, Sep 18, 2012

When attending an investigator meeting (IM), whether you’re from a CRO, sponsor, or vendor, it is important to set goals for yourself. An IM is a perfect moment in time to make relationships, put a face to a name, and ensure your audience (site staff) connects with your team. Set goals before the start of the meeting.

Topics: Patient Recruitment, Cultural Adaptation

 

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