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Managing Social Media Chatter in Clinical Research: Shire Weighs In

By BBK Worldwide on Mon, Aug 4, 2014

Utilizing social media in clinical research is a hot topic in the clinical R&D industry and many pharmaceutical companies are rightfully beginning to take note. According to a survey by the Pew Research Center, 85% of U.S. adults use the internet and 72% of those users say they have looked online for health information within the past year; however, The Tufts Center for the Study of Drug Development reports that only approximately 10% of trials reportedly use social media to recruit patients. Furthermore, BBK Worldwide research shows that pharmaceutical sponsors who use social media in their clinical trials are gaining a strong competitive advantage in terms of patient recruitment and retention.

Topics: Patient Advocacy, Social Media

Aaron Fleishman, Head of Social Strategy, Named to PharmaVOICE 100

By BBK Worldwide on Fri, Aug 1, 2014

 

Topics: Patient Advocacy, Awards, Social Media

BBK Worldwide Makes Patient Engagement Easier with New mHealth Apps

By BBK Worldwide on Tue, Jun 17, 2014

Underscoring its Commitment to Patient Advocacy and Care, My Clinical Study BuddySM Mobile Apps to Help Boost Patient Engagement

Mobile Apps to Streamline Valuable Resource and Information Sharing, Better Connect Advocacy Groups, Pharmaceutical Sponsors and Patients

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, a leading clinical trial marketing firm, today unveiled two new mobile apps for patient and site engagement, My Clinical Study BuddySM and My Clinical Study BuddySM Protocol Pointers Edition. Available for Apple® and Android mobile phones and tablets, both apps are available today on iTunes® and the Google Play store and are being demoed at this week's DIA 2014 50th Annual Meeting at the San Diego Convention Center, San Diego, Calif., June 16-19 at BBK booth #2309.

Topics: Patient Engagement, mHealth, Physician Engagement, Technology

BBK Worldwide Unveils "Adaptive Recruitment" Reshaping Patient Recruitment For Clinical Trials

By BBK Worldwide on Mon, Jun 16, 2014

New R&D Model Protects Performance in a Threatened Enrollment Landscape

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, the leader in patient recruitment, today unveiled a new specialty in clinical trial marketing: adaptive  recruitment. Designed specifically to protect global enrollment integrity, within a changing or threatened landscape, adaptive recruitment helps sites and sponsors maximize tight budgets and timeframes by offering the tools and best-practices needed to ensure more informed recruitment and enrollment decisions – and the ability to seamlessly employ real-time corrections as needed. BBK Principal Matthew Stumm will discuss this new model in detail during his DIA Annual Meeting presentation, "Adopting New Strategies for the New Face of Patient Recruitment," on Tuesday, June 17 at 2:45 p.m. PST.

Topics: BBK Worldwide, Patient Recruitment, Metrics and Reporting

BBK Worldwide Executives to Lead Key Talks, Unveil New Products at DIA 2014 50th Annual Meeting

By BBK Worldwide on Thu, Jun 5, 2014

BBK Worldwide, the leader in patient recruitment, will lead three key talks at the DIA 2014 50th Annual Meeting, to be held at the San Diego Convention Center in San Diego, Calif., June 15-19. The company will also demo new products and mobile apps at booth #2309. Session details are as follows:

Topics: Conferences

BBK Worldwide to Participate In Sanofi US Collaborate | Innovate Challenge

By BBK Worldwide on Wed, May 7, 2014

$100,000 to Be Awarded to Team with Most Novel Approach to Better Patient Health

BBK Worldwide Founding Principal Bonnie A. Brescia will serve as a judge in Sanofi US's "Partners in Patient Health" and North America R&D Hub Collaborate | Innovate Challenge at Sanofi US headquarters in New Jersey on Friday, May 9. The Challenge is designed to foster collaboration between non-profit organizations and academic institutions with a common purpose, and to promote sharing of complementary resources to propose new and novel approaches that translate patient insights into improvements in the drug development process. The winning team will receive $100,000 and have access to additional mentoring and guidance through Sanofi US. 

Topics: Disruptive Innovation, Patient Advocacy, Technology

Patient Recruitment for Pediatric Studies Just Got Easier

By BBK Worldwide on Fri, May 2, 2014

Pediatric studies are often difficult to enroll. And once the first-patient-in date has passed and the enrollment clock starts ticking, your difficult-to-enroll study can quickly become in peril of missing its planned last-patient-in date. BBK Worldwide has extensive experience bolstering enrollment efforts even after first-patient-in. Today, we're sharing a few pediatric case studies that achieved enrollment despite a slow start.
 

Topics: Patient Recruitment, Mobile Strategies, Technology

Challenge Your Clinical Research Team: Patient Recruitment Mind Benders

By BBK Worldwide on Fri, Apr 25, 2014

In this post, we are sharing a few of our favorite cards from the
BBK Worldwide Patient Recruitment Prep Deck. These exercises provide a wide range of engaging mind benders to help professionals involved in any aspect of the patient recruitment process. From protocol writing to consenting patients, these cards offer insight into the confluence of factors creating the unique challenges that face each individual protocol, as well as ideas for how to overcome them.

The cards showcased below highlight the five categories essential to clinical study enrollment: Redeployment, Implementation, Planning, Training and Support, and Infrastructure. Use these for investigators meetings, training your study team and site staff, and any time you are preparing for enrollment success!

Topics: Patient Recruitment, Site Selection

Three Blogs You Need to Read

By BBK Worldwide on Tue, Apr 8, 2014

This month, we've rounded up our most popular blogs, ranging from building and maintaining advocacy relationships to the correlation between advertising efforts and enrollment rates. Here are some of the latest ideas in patient recruitment happening at BBK Worldwide.

Topics: BBK Worldwide, Patient Recruitment, Technology

Contingency Planning for Patient Recruitment

By BBK Worldwide on Tue, Mar 11, 2014

As your study unfolds, you’re collecting millions of data points through a patient recruitment management system. Your study is probably generating more data than any member of any site staff has time to review. Assuming you’re asking the right questions, what then happens to all that actionable knowledge generated by your patient recruitment management system? What’s critical is that those reading the data are experienced with using metrics in the context of clinical studies. After all, clinical trial sponsors rely on them to turn raw data into thoughtful analysis and cost-effective recommendations.

Topics: BBK Worldwide, Patient Recruitment, Technology

 
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