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Free eBook: Are You Patient-Centric?

By BBK Worldwide on Wed, Nov 19, 2014

We’re pleased to announce the availability of our latest eBook: Are You Patient-Centric? Organizations with a patient-centric approach will outperform and maintain a competitive advantage over those who are solely focused on their bottom line. It’s really that simple. We know this to be true because it has been our experience for more than thirty years – and “The Patients to Find the Cure” is much more than our company’s tagline. Patients are at the center of everything we do.

And that’s why we couldn’t be more enthusiastic about the range of ways our industry is working to redefine itself around patient needs, wants, insights and knowledge.

Topics: Patient Centricity, eBook

Patient-centric to the Core. You Asked, We Answered.

By BBK Worldwide on Tue, Oct 28, 2014

During our recent webinar,  "Patient-centric to the Core", attendees asked great, thought-provoking questions of our panelists, Christel Aprigliano (The Diabetes Collective), Claire Meunier (The Michael J. Fox Foundation), and Bonnie A. Brescia (BBK Worldwide). We answered some during the webinar, but ran out of time and couldn’t get to them all. A full summary of webinar Q&As follow; we hope it helps address some of your own questions, thoughts and concerns. If you have others, please join the conversation by posting a question in the comment section below. Also, stay tuned for an upcoming BBK eBook on this highly discussed topic.

Topics: Webinars, Patient Centricity

Watch Now: Patient Centricity Insights from The Michael J. Fox Foundation & The Diabetes Collective

By BBK Worldwide on Thu, Oct 16, 2014

If you're not putting your patients first, someone else will. Yesterday, BBK hosted a webinar on patient centricity in clinical research. The webinar, Patient-centric to the Core: Setting a New Standard for Engagement Strategies in Clinical Research, addresses the topic of how patient centricity is no longer a nice-to-have; it is a critical component of any study's success.

Topics: Webinars, Patient Centricity, Patient Advocacy

Bonnie A. Brescia to be Featured on Global Reach Broadcast with Té Revesz

By BBK Worldwide on Wed, Oct 8, 2014

Founded in 1983 with a $30,000 loan and two military surplus desks, BBK Worldwide has become a global, multi-million dollar corporation that is changing the face of patient recruitment for clinical R&D in the pharma and biopharma industries. Today, our founding principals, Bonnie A. Brescia and Joan F. Bachenheimer have created a global enterprise – one that that is true to their philosophies of how a business, its products, services, and culture can create new opportunities for its staff, clients and benefit consumers.

Topics: BBK Worldwide, Webinars

The Michael J. Fox Foundation & The Diabetes Collective to Weigh in on Patient Centricity and Clinical Research

By BBK Worldwide on Tue, Oct 7, 2014

If you’re not putting your patients first, someone else will. Patient-centricity is no longer a nice-to-have; it is a critical component of any study’s success. Thoughtful and effective patient engagement and retention strategies should be employed throughout the entire clinical trial process – and the patient’s contribution to clinical research and the advancement of treatment options cannot be underestimated. Regardless of the inherent complexities of study management, clinical trial sponsors have an obligation to ensure patients have the best clinical trial experience possible. 

Topics: Webinars, Patient Centricity, Patient Advocacy

BBK Worldwide to Lead Sessions at Key September Events

By BBK Worldwide on Wed, Sep 3, 2014

Embracing the hustle and bustle as summer comes to a close, BBK will be leading sessions at three key industry events beginning with Patient-Centered Clinical Trials 2014, to be held at the Hyatt Regency Hotel in Boston, September 4-5. Patient recruitment experts Bonnie A. Brescia, Matthew Stumm, and Aaron Fleishman will share insights on the benefits of employing an effective patient engagement strategy, and how a variety of tactics - from media to mobile apps - can be used to drive study participation and overall trial success.

Topics: Conferences

Managing Social Media Chatter in Clinical Research: Shire Weighs In

By BBK Worldwide on Mon, Aug 4, 2014

Utilizing social media in clinical research is a hot topic in the clinical R&D industry and many pharmaceutical companies are rightfully beginning to take note. According to a survey by the Pew Research Center, 85% of U.S. adults use the internet and 72% of those users say they have looked online for health information within the past year; however, The Tufts Center for the Study of Drug Development reports that only approximately 10% of trials reportedly use social media to recruit patients. Furthermore, BBK Worldwide research shows that pharmaceutical sponsors who use social media in their clinical trials are gaining a strong competitive advantage in terms of patient recruitment and retention.

Topics: Patient Advocacy, Social Media

Aaron Fleishman, Head of Social Strategy, Named to PharmaVOICE 100

By BBK Worldwide on Fri, Aug 1, 2014

 

Topics: Patient Advocacy, Awards, Social Media

BBK Worldwide Makes Patient Engagement Easier with New mHealth Apps

By BBK Worldwide on Tue, Jun 17, 2014

Underscoring its Commitment to Patient Advocacy and Care, My Clinical Study BuddySM Mobile Apps to Help Boost Patient Engagement

Mobile Apps to Streamline Valuable Resource and Information Sharing, Better Connect Advocacy Groups, Pharmaceutical Sponsors and Patients

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, a leading clinical trial marketing firm, today unveiled two new mobile apps for patient and site engagement, My Clinical Study BuddySM and My Clinical Study BuddySM Protocol Pointers Edition. Available for Apple® and Android mobile phones and tablets, both apps are available today on iTunes® and the Google Play store and are being demoed at this week's DIA 2014 50th Annual Meeting at the San Diego Convention Center, San Diego, Calif., June 16-19 at BBK booth #2309.

Topics: Patient Engagement, mHealth, Physician Engagement, Technology

BBK Worldwide Unveils "Adaptive Recruitment" Reshaping Patient Recruitment For Clinical Trials

By BBK Worldwide on Mon, Jun 16, 2014

New R&D Model Protects Performance in a Threatened Enrollment Landscape

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, the leader in patient recruitment, today unveiled a new specialty in clinical trial marketing: adaptive  recruitment. Designed specifically to protect global enrollment integrity, within a changing or threatened landscape, adaptive recruitment helps sites and sponsors maximize tight budgets and timeframes by offering the tools and best-practices needed to ensure more informed recruitment and enrollment decisions – and the ability to seamlessly employ real-time corrections as needed. BBK Principal Matthew Stumm will discuss this new model in detail during his DIA Annual Meeting presentation, "Adopting New Strategies for the New Face of Patient Recruitment," on Tuesday, June 17 at 2:45 p.m. PST.

Topics: BBK Worldwide, Patient Recruitment, Metrics and Reporting

 

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