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Raising the Patient Voice Through mHealth

By BBK Worldwide on Tue, Apr 28, 2015

Devices like mobile phones and smartwatches are giving patients a new platform to contribute powerful, real-time data to medical researchers, but how do we make sure their contributions are truly heard and used to impact clinical research? Lily Cappelletti, Director of Research Engagement with The Michael J. Fox Foundation for Parkinson’s Research (MJFF), is today’s blog contributor. Read on to learn more about how her organization is utilizing mHealth to empower patients to make a difference through their own data and feedback.

Topics: mHealth

“Focus 5” – A Guide to mHealth in Your Next Clinical Trial

By BBK Worldwide on Tue, Apr 21, 2015

Following last week’s successful mHealth + Patient Engagement webinar, which featured Larry Suarez, mobile architect with Oracle’s Health Sciences Global Business Unit and Daniel Bender, product manager with Empatica, we are excited to offer our latest Focus 5 eBook – a compilation of industry expert insights on the ways in which mobile health technology impacts clinical trials, raises the patient voice, and enables a higher standard of care.  

Topics: Patient Engagement, mHealth, Site Engagement

mHealth + Patient Engagement: A New Connected Model in Clinical Trials

By BBK Worldwide on Wed, Apr 8, 2015

mHealth + Patient Engagement: A New Connected Model in Clinical TrialsMobile devices and apps which monitor vital signs, analyze blood, and track medication adherence, among other things are quickly becoming the new norm in healthcare. But how is mHealth making its mark on clinical trials? A recent survey conducted by Applied Clinical Trials and SCORR Marketing confirms that mobile health technology is in fact poised to improve data collection and quality, and drive efficiencies across the clinical trial landscape.

Topics: Patient Engagement, Webinars, mHealth

BBK's My Protocol Pal App for Site Engagement Featured in PharmaVOICE

By BBK Worldwide on Wed, Apr 1, 2015

We’re incredibly proud to have our My Protocol Pal (SM) mobile app and site engagement platform featured in PharmaVOICE’s inaugural Innovation issue, out today. Designed to recognize organizations that are breaking new ground, the issue celebrates “the culture of innovation and achievement across the global healthcare/pharmaceutical industry spectrum.

Topics: mHealth, Mobile Strategies, Site Engagement

BBK to Host mHealth Webinar on April 16th

By BBK Worldwide on Tue, Mar 17, 2015

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

Topics: Patient Engagement, mHealth

“Focus 5” - Raise Your Clinical Trial’s Patient Centricity Profile

By BBK Worldwide on Wed, Mar 11, 2015

BBK Worldwide is pleased to offer our first “Focus 5”, a compilation of quick tips, advice and insights to help companies understand patient centricity as it relates to enhanced patient recruitment and patient engagement within clinical trials.

Topics: Patient Recruitment, Patient Engagement, Patient Centricity

Adaptive Patient Recruitment, Patient Engagement, and Global Site Selection: BBK Brings Expertise to 6th Annual SCOPE Summit

By BBK Worldwide on Fri, Feb 20, 2015

BBK Worldwide is excited to participate in Cambridge Healthtech Institute’s annual SCOPE Summit for Clinical Ops Executives. Taking place February 24-26th in Orlando, FL, SCOPE will offer in depth discussions focused on issues related to each aspect of clinical trial planning and management, including: data integration, feasibility, site selection and management, patient engagement, recruitment and retention, mobile tech, project management, forecasting, quality (QbD) in trial conduct, risk-based monitoring, post-marketing studies, and pharmacovigilance.

Topics: Conferences

Why Clinical Trials Matter To People With Diabetes

By BBK Worldwide on Wed, Feb 18, 2015

This week's blog comes from our friend Christel Aprigliano of thepefectd.com. Thank you for contributing!

Topics: Patient Centricity, Patient Advocacy

Free eBook: Are You Patient-Centric?

By BBK Worldwide on Wed, Nov 19, 2014

We’re pleased to announce the availability of our latest eBook: Are You Patient-Centric? Organizations with a patient-centric approach will outperform and maintain a competitive advantage over those who are solely focused on their bottom line. It’s really that simple. We know this to be true because it has been our experience for more than thirty years – and “The Patients to Find the Cure” is much more than our company’s tagline. Patients are at the center of everything we do.

And that’s why we couldn’t be more enthusiastic about the range of ways our industry is working to redefine itself around patient needs, wants, insights and knowledge.

Topics: Patient Centricity, eBook

Patient-centric to the Core. You Asked, We Answered.

By BBK Worldwide on Tue, Oct 28, 2014

During our recent webinar,  "Patient-centric to the Core", attendees asked great, thought-provoking questions of our panelists, Christel Aprigliano (The Diabetes Collective), Claire Meunier (The Michael J. Fox Foundation), and Bonnie A. Brescia (BBK Worldwide). We answered some during the webinar, but ran out of time and couldn’t get to them all. A full summary of webinar Q&As follow; we hope it helps address some of your own questions, thoughts and concerns. If you have others, please join the conversation by posting a question in the comment section below. Also, stay tuned for an upcoming BBK eBook on this highly discussed topic.

Topics: Webinars, Patient Centricity

 

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