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An Interview with Valerie Bowling, Founder of the DPharm: Disruptive Innovations Conference

By BBK Worldwide on Tue, Sep 11, 2018 | 6 min read

We sat down with drug development industry researcher Valerie Bowling, a veteran conference director who covers the clinical trials market, to discuss her views on R&D trends and challenges and why she launched DPharm, a disruptive thinking conference for clinical trials (held this year in Boston, September 25-26).

Topics: Conferences, Disruptive Innovation, clinical research

When it Comes to Patient Data, Think First About the Patient

By BBK Worldwide on Thu, Aug 9, 2018 | 1 min read

 

Experts across the healthcare industry agree that patients should be able to easily access their medical data. While this sentiment is shared among key industry stakeholders, the ideas of “consumer centricity”, and how researchers specifically stand to benefit from delivering patient data, are popular talking points among experts in our industry.

Topics: patient data, clinical research, clinical trials, Pharma15

Agree or Disagree: We are Past the Era of Hype in Digital Health

By BBK Worldwide on Tue, Aug 7, 2018 | 1 min read

When it comes to digital health, do you believe that we are past the era of hype and into the era of adoption? Is there a degree of skepticism that still inhibits the wider adoption of digital health solutions in clinical research and healthcare?

Topics: digital health, Pharma15, Digital Platforms, Patient Recruitment

Maximizing Digital Patient Engagement: A Four Step Process

By BBK Worldwide on Thu, Aug 2, 2018 | 1 min read

The idea of “digital patient engagement” continues to be one of the hottest topics in the healthcare industry, and according to BBK Worldwide director of innovation Erica Mercado, everyone defines this term in different ways. For instance, apps, wearables, and digital outreach and messaging are all tactics that can be effectively deployed to keep patients engaged. But for Erica, truly effective digital patient engagement amounts to more than the sum of its parts.

Topics: Pharma15, Patient Experience, digital health, Patient Engagement, Vlog

Expert Take: Regulations aren’t an Excuse. Healthcare is Still Behind in Mobile Tech Adoption.

By BBK Worldwide on Tue, Jul 31, 2018 | 1 min read

Even when we consider the strict regulations inherent to the healthcare industry, we are still years behind where we should be with regard to the adoption of mobile health technologies. Just look to other highly regulated sectors, like banking and finance; we see that adoption of mobile technology in these industries is much more established.

Topics: Pharma15, mHealth, digital health

Amazon and PillPack: Disruptions and Innovations on the Horizon

By BBK Worldwide on Thu, Jul 26, 2018 | 1 min read

There is no doubt that Amazon’s recent acquisition of PillPack – the independent pharmacy and medication distribution system – has major implications not only for the clinical research industry, but the healthcare industry at-large. We asked BBK Worldwide president Matt Kibby to weigh in on Amazon’s foray into the pharmaceutical space. 

Topics: Pharma15, Vlog

Agree or Disagree: Smaller Pharma Companies Are Leading the Way in Digital Health

By BBK Worldwide on Tue, Jul 24, 2018 | 1 min read

For digital health to be more widely implemented across the healthcare industry, smaller biopharma companies must be the first to demonstrate its efficacy. In this way, they must deliver specific real-world cases to prove to bigger pharma companies that digital health solutions are viable for the clinical R&D industry.

Topics: digital health, mHealth, clinical research, clinical trials

Experts Debate: Is the Future Now for Mobile Technology and the Patient Experience?

By BBK Worldwide on Thu, Jul 12, 2018 | 1 min read

With regard to the adoption and use of digital health solutions in clinical R&D, where are we as an industry? In our latest Pharma15 Live! debate, BBK Worldwide founding principal Bonnie A. Brescia posed this question to the panel of industry experts. Justin Johnson, CEO of Biotaware, answered in no uncertain terms: “[the industry] is five to eight years behind where it should be.” Do you agree?

Topics: Pharma15, Most Viewed

Taming the Study Data Explosion at DIA 2018

By BBK Worldwide on Wed, Jun 27, 2018 | 2 min read

While it’s hard to believe that today is the last day on the DIA 2018 exhibition floor, we are excited to continue collaborating, presenting, and interacting with our industry colleagues. Our poster session “Real World Data Meets Real World Evidence in Patient Recruitment and Engagement” made way for productive conversation that embodies the spirit of the DIA Annual Meeting. Today, we are back with a new poster session titled “Taming the Study Data Explosion: How to Leverage KPIs to Maximize Performance.”

Topics: DIA 2018, KPIs, clinical research, clinical trials

Real World Data Meets Real World Evidence at BBK's DIA 2018 Poster Session

By BBK Worldwide on Tue, Jun 26, 2018 | 2 min read

With the first day on the DIA 2018 exhibition floor behind us, we are really looking forward to the next couple days of learning and collaborating with our industry colleagues. Today, we will be presenting compelling real world data and evidence from multiple clinical trials that focuses on easing the burden of patient participation. 

Topics: Patient Experience, DIA 2018, Patient Recruitment

 
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