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Clinical Trial Advertising: Is It Just About Referrals?

By BBK Worldwide on Mon, Apr 23, 2018

When it comes to direct-to-consumer advertising for clinical trials, is it just about generating referrals for sites? Or is the quality of the referral more important than quantity?

Watch this clip from our first Pharma15 Live! debate between industry experts. Do you agree or disagree? Comment below!

Watch On Demand: Experts Square Off on Clinical Trial Advertising

By BBK Worldwide on Fri, Mar 30, 2018

Screen Shot 2018-03-30 at 3.45.36 PMJust last week, industry experts Matt Kibby, Shwen Gwee, and Dan Sfera squared off on a live 15-minute showdown, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.

Moderated by Kaitlin Kelleher, conference producer at Cambridge Healthtech Institute, our challengers were tasked with debating many of the burning issues surrounding clinical trial advertising in today's shifting patient recruitment landscape.

We're excited to present the full debate for your viewing pleasure. And for those who were unable to catch the event live, we hope you enjoy it!

Topics: advertising, clinical trials, global patient recruitment

BBK to Attend SCOPE 2018 in Orlando

By BBK Worldwide on Thu, Feb 8, 2018

mobile-header.jpgBBK Worldwide is very excited to be participating in the 9th Annual SCOPE Summit for Clinical Ops Executives. Taking place February 12 – 15 in Orlando FL, SCOPE will offer three days of in-depth discussions addressing the operational, technological and data-related aspects of clinical trial planning and management, with 18 different conferences, 3 plenary keynote sessions and interactive breakout discussions.

Topics: Conferences, clinical research, life sciences

Insights from Dr. Elliot Rosenstein: Referring Physicians in Clinical Trials

By BBK Worldwide on Wed, Jan 31, 2018

 

06028f5.jpgFor our latest eBook 21st Century Research Champions, we reached out to physicians to gain a deeper understanding about their attitudes and actions with regard to clinical research, and explored tested strategies in building relationships with physicians to enhance patient recuritment. As it turns out, physicians were more than happy to provide their insights into the value of referring physician programs and to elaborate on their willingness to contribute to clinical research. We interviwed Dr. Eliott Rosenstein -- a physician with more than 40 years of experience and Director of the Institute for Rheumatic and Autoimmune diseases -- to get his take on our latest eBook and the importance of referring physicians in clinical trial patient recruitment.

Topics: Physician Referrals, clinical research, clinical trials

BBK Recognized for Creative Excellence

By BBK Worldwide on Mon, Oct 19, 2015

It’s award season, and we’re proud to announce a few new wins including an Rx Club Award and three American Graphic Design Awards, all for Creative Excellence. Congrats to our marketing and creative teams!

Topics: Awards, advertising

mHealth Today: Where are we with Wearables?

By BBK Worldwide on Thu, Jul 30, 2015

With more than half of 2015 behind us it is clear that this is the year of wearables. When Fitbit, Inc. hit Wall Street in June it was the third largest U.S. IPO of the year according to Dealogic. While this fitness-tracking wearable developer is now valued at around $4.1 billion and poised for growth, what does this say about the future of wearables in the healthcare market? What does the long-term viability look like for this market?

Topics: mHealth, wearables

BBK Worldwide Making News at 51st Annual DIA Meeting

By BBK Worldwide on Tue, Jun 16, 2015

BBK Worldwide makes news at DIA 2015The 51st Annual DIA Meeting kicked off yesterday in Washington, DC. So far it has been a whirlwind of presenting, networking and having fun at our booth (#2026 come see us)! DIA is the perfect time to announce the latest in company news, and we have no shortage of announcements to share this year. 

Topics: BBK Worldwide, mHealth

BBK Worldwide's Guide to Getting the Most out of Your Time at DIA

By BBK Worldwide on Thu, Jun 4, 2015

Are you planning attend the DIA Annual Meeting later this month in Washington, DC? For those of us working in drug research and development, it’s a great time to connect with the people and organizations working to accelerate the development of new therapies and enhance patient care.

Topics: BBK Worldwide, Conferences

DPAC Selects BBK Worldwide for New Brand Identity

By BBK Worldwide on Wed, May 27, 2015

BBK Worldwide was recently chosen by the Diabetes Patient Advocacy Coalition (DPAC) to create a new corporate identity and brand to reflect the new organizations commitment to focus lawmakers’ attention on diabetes patients and their needs.

Topics: Branding and Advertising

Are You Patient Centric? Learn Why you Should be from BBK at DIA

By BBK Worldwide on Tue, May 26, 2015

BBK Worldwide is excited to be leading two Innovation Theater panels at this year’s DIA event, taking place June 14-18 in Washington, DC. BBK Co-Founder Bonnie A. Brescia will lead our first discussion on Monday, June 15 from 4:15-4:45 p.m. with Claire Meunier, VP, Research Engagement with The Michael J. Fox Foundation and Christel Aprigliano, CEO of the Diabetes Collective.

Topics: Patient Centricity

 

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