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How Precision Medicine is Influencing Clinical Trials

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

As originally conceived, personalized medicine referred to the tailoring of medical treatment to the individual characteristics of each patient. The right drug for the right patient at the right timehas since evolved to an approach that takes into account individual differences in people’s genes, environments, and lifestyles. 

Topics: Patient Experience, Pharma15 Live!, Vlog, Precision Medicine, Precision Support

AI Shows Promise in the Clinical Space for Enrollment and Adherence

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

While most large pharma companies seem “very open” to new technologies, a recent FiercePharma article also notes that the life science industry hasn’t exactly won accolades for its speed in adopting new artificial intelligence and machine learning technologies. However, since patient lives are at stake, the industry has good reason to proceed with caution.*

Dena Raffa, Director, Account Operations and BBK’s expert in digital innovation, shares her view on the complex topic of AI and machine learning technologies in life sciences. 

Topics: Disruptive Innovation, Trends, AI, Pharma15 Live!, Vlog

BBK's Privacy Expert Shares His View on the Positive Trend in Patient Trust in Clinical Trials

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

A recent survey shared in FiercePharma pointed to an upward trend in general public opinion of the pharmaceutical industry. But there is still work to be done.* 

Rob Laurens, Principal, Human Resources and Quality Assurance, credits much of this momentum to the work of everyone in the clinical R&D sector. 

Topics: Clinical Research, Big Data, Patient Experience, Pharma15 Live!, Vlog, Privacy

Focus 5: Amplifying the Study Voice - Capturing the Sentiment of the Study Community

By BBK Worldwide on Wed, Apr 3, 2019 | 2 min read

When examining the clinical trial experience, there’s nothing more meaningful than hearing directly from those closest to the study – patients, caregivers, physicians, and study sponsors. This year BBK launched its Study Voices initiative. Study Voices is designed to capture the sentiment of the study community at a time when the clinical research industry is growing and evolving. From innovative technology, to protocol design, and everything in between, Study Voices captures the perspectives of those closest to the clinical trial experience, offering insight that can be leveraged for action.

“Focus 5: Amplifying the Study Voice” highlights five members of the study community as they share their perspectives on the clinical trial experience.

Topics: Patient Engagement, Rare Disease, Pediatric Studies, Informed Consent, Patient Experience, Study Voices

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Thu, Mar 28, 2019 | 1 min read

Patient engagement is important, but so is the engagement of doctors and medical personal delivering the protocol to the patient. Gerald Wayne Dryden, Jr., MD, PhD from the University of Louisville discusses patient engagement in a special edition of Pharma 15 Live! with fellow panelists Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc. and Annie Finstein, a clinical trial participant.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15 Live!

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Wed, Mar 27, 2019 | 1 min read

What basic information and support might a patient need when considering a clinical trial? Clinical trial participant Annie Finstein shares her perspective alongside a panel of doctors at the CHI SCOPE Summit 2019 in this special edition of Pharma15 Live!

Joining Annie are guest panelists Gerald Wayne Dryden, Jr., MD, PhD, MSPH, M.Sc. from the University of Louisville, and Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15 Live!

Season 2 Episode 1: "Do Engagement Tools Live Up To Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Fri, Mar 15, 2019 | 1 min read

BBK hosted its signature Pharma15 Live! debate series to the 10th Annual SCOPE Summit on February 19, 2019. Bonnie A. Brescia moderated a panel of doctors and patient during the conference’s plenary keynote program on the topic of “Do Engagement Tools Live Up to Their Hype?” 

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15 Live!

The Impact a Travel Program Can Have on Your Patient Recruitment and Engagement Success

By BBK Worldwide on Mon, Jan 7, 2019 | 2 min read

When it comes to the benefits travel programs offer in support of clinical trials, opinions are varied. In a recent article published in International Clinical Trials, BBK’s Hannu Koski and Rob Laurens present compelling data with industry insights. “Talking Travel” looks at the appeal travel assistance programs have from the patients’ perspective.

Topics: Patient Retention, Patient Recruitment, Trends, Patient Travel, Patient Experience, Patient Data, Travel Programs

The Legos of Software Coding

By BBK Worldwide on Thu, Nov 15, 2018 | 1 min read

Pharma15 Live! jumped at the chance to hear SnapIoT’s Ed Triebell discuss his company’s ground-breaking product, a software platform which allows users to seamlessly connect any smart device to any mobile device—and to any cloud.  

Topics: Disruptive Innovation, Conferences, Clinical Research, Clinical Trials, Pharma15 Live!, Digital, Provisional Device, Devices, BYOD

This Post Has A Puppy In It!

By BBK Worldwide on Tue, Nov 13, 2018 | 1 min read

Pharma15 Live! simply could not resist speaking with Jae Chung, founder of the “Turbo Tax for clinical trials start-up,” goBalto - and his furry friend, the Siberian Husky puppy aptly named Balto. Chung discussed his company’s mission to automate the laborious manual processes related to clinical trial start-up. 

Topics: Disruptive Innovation, Conferences, Clinical Research, Clinical Trials, Pharma15 Live!, Digital, Puppies

 
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