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BBK Recognized for Creative Excellence

By BBK Worldwide on Mon, Oct 19, 2015

It’s award season, and we’re proud to announce a few new wins including an Rx Club Award and three American Graphic Design Awards, all for Creative Excellence. Congrats to our marketing and creative teams!

Topics: Awards, advertising

mHealth Today: Where are we with Wearables?

By BBK Worldwide on Thu, Jul 30, 2015

With more than half of 2015 behind us it is clear that this is the year of wearables. When Fitbit, Inc. hit Wall Street in June it was the third largest U.S. IPO of the year according to Dealogic. While this fitness-tracking wearable developer is now valued at around $4.1 billion and poised for growth, what does this say about the future of wearables in the healthcare market? What does the long-term viability look like for this market?

Topics: mHealth, wearables

BBK Worldwide Making News at 51st Annual DIA Meeting

By BBK Worldwide on Tue, Jun 16, 2015

BBK Worldwide makes news at DIA 2015The 51st Annual DIA Meeting kicked off yesterday in Washington, DC. So far it has been a whirlwind of presenting, networking and having fun at our booth (#2026 come see us)! DIA is the perfect time to announce the latest in company news, and we have no shortage of announcements to share this year. 

Topics: BBK Worldwide, mHealth

BBK Worldwide's Guide to Getting the Most out of Your Time at DIA

By BBK Worldwide on Thu, Jun 4, 2015

Are you planning attend the DIA Annual Meeting later this month in Washington, DC? For those of us working in drug research and development, it’s a great time to connect with the people and organizations working to accelerate the development of new therapies and enhance patient care.

Topics: BBK Worldwide, Conferences

DPAC Selects BBK Worldwide for New Brand Identity

By BBK Worldwide on Wed, May 27, 2015

BBK Worldwide was recently chosen by the Diabetes Patient Advocacy Coalition (DPAC) to create a new corporate identity and brand to reflect the new organizations commitment to focus lawmakers’ attention on diabetes patients and their needs.

Topics: Branding and Advertising

Are You Patient Centric? Learn Why you Should be from BBK at DIA

By BBK Worldwide on Tue, May 26, 2015

BBK Worldwide is excited to be leading two Innovation Theater panels at this year’s DIA event, taking place June 14-18 in Washington, DC. BBK Co-Founder Bonnie A. Brescia will lead our first discussion on Monday, June 15 from 4:15-4:45 p.m. with Claire Meunier, VP, Research Engagement with The Michael J. Fox Foundation and Christel Aprigliano, CEO of the Diabetes Collective.

Topics: Patient Centricity

Can mHealth Provide a Higher Standard of Care?

By BBK Worldwide on Wed, May 20, 2015

In earlier posts we have explored how mHealth can increase both patient engagement and site engagement. Today’s blog comes from Jason Rightmyer, Director of Research Informatics with the Institute of Aging Research (a Harvard Medical School Affiliate) who explores how mobile health technology is attributing to physician engagement. Thanks for contributing!

Topics: mHealth, Physician Engagement

BBK Talks Patient Centricity, mHealth, Rare Disease & more at DIA 2015

By BBK Worldwide on Wed, May 13, 2015

BBK Worldwide is once again looking forward to attending Drug Information Association 2015 (DIA), which this year will take place from June 15 - 18 at the Walter E. Washington Convention Center in DC. We always love attending this annual event – the industry’s largest, which attracts more than 7,000 attendees each year. DIA provides a global, unbiased platform to raise the level of discussion to facilitate innovation that will change the future of healthcare.  

Topics: Patient Centricity, mHealth, Rare Disease

Raising the Patient Voice Through mHealth

By BBK Worldwide on Tue, Apr 28, 2015

Devices like mobile phones and smartwatches are giving patients a new platform to contribute powerful, real-time data to medical researchers, but how do we make sure their contributions are truly heard and used to impact clinical research? Lily Cappelletti, Director of Research Engagement with The Michael J. Fox Foundation for Parkinson’s Research (MJFF), is today’s blog contributor. Read on to learn more about how her organization is utilizing mHealth to empower patients to make a difference through their own data and feedback.

Topics: mHealth

“Focus 5” – A Guide to mHealth in Your Next Clinical Trial

By BBK Worldwide on Tue, Apr 21, 2015

Following last week’s successful mHealth + Patient Engagement webinar, which featured Larry Suarez, mobile architect with Oracle’s Health Sciences Global Business Unit and Daniel Bender, product manager with Empatica, we are excited to offer our latest Focus 5 eBook – a compilation of industry expert insights on the ways in which mobile health technology impacts clinical trials, raises the patient voice, and enables a higher standard of care.  

Topics: Patient Engagement, mHealth, Site Engagement

 

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