Reimbursing patients should be easy. Yet, often enough, it is one of the most challenging programs for sponsors to implement. When comparing reimbursement options, make sure your program isn't lacking these five essentials.
As a regular attendee of clinical trial and patient recruitment conferences, I have the chance to learn about many of the current and upcoming trends in the industry. It seems that one of the biggest trends is the use of social media as a space to promote clinical trials.
I wake up and fire up my computer. Instinctively I log in to Twitter and LinkedIn, to name a couple, as I want to be informed of the current happenings within the past 12 hours. I want to know how these may affect the universe, my universe, of clinical research. Through a world of hashtags, Likes, @ references or shares, I look for my profile, company, or studies that I'm involved with just to ensure that at least some or a few people have shared the information that I, so very kindly, have posted on their timelines or feeds.
I recently joined the Partnerships in Clinical Trials Conference team for a Twitter Chat on Effective Social Media Use to Advance Clinical Trials. Social media is helping to evolve engagement with patients and physicians alike. Patients today have more opportunities to connect with each other than ever before – to share knowledge about their conditions, as well as coping strategies.
I work on a lot of multi-protocol, multi-country, multi-language campaigns. Over the last four years or so, I’ve uncovered the top five MUST-HAVES for running said campaign. In order of importance…