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Five Essentials for Global Patient Reimbursement

By Andre Briola on Fri, May 16, 2014

Reimbursing patients should be easy. Yet, often enough, it is one of the most challenging programs for sponsors to implement. When comparing reimbursement options, make sure your program isn't lacking these five essentials.

Topics: Patient Retention, Patient Recruitment, Mobile Strategies, Technology

Social Media for Patient Recruitment: OK, Now What?

By Andre Briola on Mon, Jul 8, 2013

As a regular attendee of clinical trial and patient recruitment conferences, I have the chance to learn about many of the current and upcoming trends in the industry. It seems that one of the biggest trends is the use of social media as a space to promote clinical trials.

Topics: Patient Recruitment, Social Media

Social Media - Friend or Foe?

By Andre Briola on Thu, Jun 20, 2013

I wake up and fire up my computer. Instinctively I log in to Twitter and LinkedIn, to name a couple, as I want to be informed of the current happenings within the past 12 hours. I want to know how these may affect the universe, my universe, of clinical research. Through a world of hashtags, Likes, @ references or shares, I look for my profile, company, or studies that I'm involved with just to ensure that at least some or a few people have shared the information that I, so very kindly, have posted on their timelines or feeds.

Topics: Patient Recruitment, Patient Engagement, Social Media

Twitter Chat: Effective Social Media Use to Advance Clinical Trials

By Andre Briola on Wed, Apr 17, 2013

I recently joined the Partnerships in Clinical Trials Conference team for a Twitter Chat on Effective Social Media Use to Advance Clinical Trials. Social media is helping to evolve engagement with patients and physicians alike. Patients today have more opportunities to connect with each other than ever before – to share knowledge about their conditions, as well as coping strategies.

Topics: Patient Recruitment, Social Media, Conferences

Top Five Must-Haves for Multinational Patient Recruitment Campaigns

By Andre Briola on Wed, Jan 23, 2013

I work on a lot of multi-protocol, multi-country, multi-language campaigns. Over the last four years or so, I’ve uncovered the top five MUST-HAVES for running said campaign. In order of importance…

Topics: Patient Recruitment, TrialCentralNet, Branding and Advertising, Metrics and Reporting

 
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