As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.
“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell
As the BBK Worldwide team returns from the Executing Global Clinical Trials and Disruptive Innovations Conference in Boston, we reflect on our major takeaways from the event:
MEDEORA is an industry-leading support specialist for the European pharmaceutical and medical science community. Focusing on project and study planning, MEDEORA covers everything from organization to implementation, tackling each project with a customized solution.
The BBK Worldwide conference tour continues when The Conference Forum hosts its' third annual “Executing Global Clinical Trials Conference” in Boston from the 13th-14th of September. We are excited to be a sponsor of this event and look forward to meeting new people in the patient recruitment industry and reconnecting with some familiar faces. During the conference, BBK executives will take the lead in two speaking engagements during the event. Matt Kibby will moderate a panel discussion exploring global research on rare conditions. Then, Bonnie A. Brescia will present a case study on social media and other novel approaches in international clinical trials.
Social media provides a great opportunity to engage patients, helping them to understand the science behind clinical research. Putting the theory into practice requires a tactical approach.
Finding potential study participants at the exact point in their care continuum considering all the inclusion / exclusion criteria is something we refer to as a “moment in time.” In that moment, it is critical to capture their attention and ensure the screening process is easy, efficient, and most importantly, quick. But there are so many questions needed to screen patients. Often, online screeners are too long, causing patients to lose interest before completing them.
We’re pleased to introduce David Lloyd from Southern Star Research, a global alliance partner of BBK Worldwide. In this blog, David explains how Southern Star and BBK work together to provide effective campaigns.
As if this summer wasn’t hot enough, we’re turning up the heat a little more by introducing exciting products and services during our shop.BBKWorldwide.com Summer Sale. Each Monday we’ll be showcasing one product and delving a little deeper into how it can benefit the entire clinical research community. So, as we begin the month of August, here is a sneak peek at some of the products we’ll be showcasing.
It’s been quite a challenge for the healthcare industry to adapt to the social media world. Even with these challenges, we’ve seen some great strides in adapting to social media. One of the ways we’ve seen some growth is through Twitter chats. A number of individuals in the health industry have launched Twitter chats, conversations designed to encourage dialogues around issues related to marketing and healthcare, health communications, patient care, and other topics. Here are a few of BBK’s favorites, and I encourage everyone to get involved.