Social Media State of the Union

By Aaron Fleishman on Fri, Oct 12, 2012 | 3 min read

On Fridays at BBK, the entire company comes together to talk about the latest and greatest happening in our industry; something we call the Lunch and Learn. You can see some of the topics discussed by searching #BBKLnL on Twitter. Last Friday’s Social Media Lunch and Learn was of epic proportions…if I do say so myself. As the clock struck noon, the main conference room was buzzing with energy (the pizza and soda may have had something to do with that), and the social media team was sporting our beloved BBK softball jersey. BBK Worldwide anxiously awaited a presentation on how we have built our brand through social media. The theme of the hour took off when Aaron Fleishman, Director of Social Innovation, said, “Building our social media experience has really been a team effort. It’s our collective voice”. What happened next was any presenter’s dream: an insightful, engaging, educational conversation among the leaders in patient recruitment.

To begin, Matt Kibby, Global Operations Leader, began walking us through the inspiration behind, 2012 is so 2003: It’s natural to resist change, but it’s our job to educate our clients of the latest strategies in patient recruitment. As innovators in the industry, BBK is constantly trying to embrace change and challenge the status quo. The conversation then shifted to creating a program that fits: analyzing each protocol from a patient recruitment perspective and understanding all the vital facets of the study to develop a strategy that meets recruitment and budget requirements.

Topics: BBK Worldwide, Social Media

Working With Advocacy Groups For Patient Recruitment

By Aaron Fleishman on Wed, Oct 3, 2012 | 4 min read

I met Zane Wilson, founder of the South African Depression and Anxiety Group (SADAG), at this year’s Drug Information Association Annual Meeting. At the conference we sat down and talked about clinical trials, and the role advocacy groups can play in patient recruitment and retention. It was a pleasure to speak with someone who has a different perspective on clinical research than the typical industry driven insights. So much so, that I decided to write a blog about it. Here is our conversation. Stay in the loop with all of SADAG’s initiatives by going to and

Topics: Patient Recruitment, Patient Advocacy

Five Ideas for Patient Retention

By Aaron Fleishman on Mon, Sep 24, 2012 | 3 min read

As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.

Topics: Patient Retention, Patient Engagement

Patient Recruitment From The Patient's Perspective

By Aaron Fleishman on Fri, Sep 21, 2012 | 6 min read

“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Social Media

Conference Takeaways: Executing Global Clinical Trials and Disruptive Innovations

By Aaron Fleishman on Wed, Sep 19, 2012 | 4 min read

As the BBK Worldwide team returns from the Executing Global Clinical Trials and Disruptive Innovations Conference in Boston, we reflect on our major takeaways from the event:

Topics: Conferences

Featured Contributor on shop.BBKWorldwide - September

By Aaron Fleishman on Wed, Sep 5, 2012 | 2 min read

MEDEORA is an industry-leading support specialist for the European pharmaceutical and medical science community. Focusing on project and study planning, MEDEORA covers everything from organization to implementation, tackling each project with a customized solution.

Topics: BBK Worldwide, Cultural Adaptation, Patient Recruitment

Third Annual Executing Global Clinical Trials Conference

By Aaron Fleishman on Tue, Aug 28, 2012 | 2 min read

The BBK Worldwide conference tour continues when The Conference Forum hosts its' third annual “Executing Global Clinical Trials Conference” in Boston from the 13th-14th of September. We are excited to be a sponsor of this event and look forward to meeting new people in the patient recruitment industry and reconnecting with some familiar faces. During the conference, BBK executives will take the lead in two speaking engagements during the event. Matt Kibby will moderate a panel discussion exploring global research on rare conditions. Then, Bonnie A. Brescia will present a case study on social media and other novel approaches in international clinical trials.

Topics: BBK Worldwide, Conferences

Patient Engagement - Bring it Online

By Aaron Fleishman on Mon, Aug 20, 2012 | 3 min read

Social media provides a great opportunity to engage patients, helping them to understand the science behind clinical research. Putting the theory into practice requires a tactical approach.

Topics: Patient Recruitment, Social Media, ePatient

BBK Shop Talk: Your Study Nurse

By Aaron Fleishman on Wed, Aug 8, 2012 | 3 min read

Finding potential study participants at the exact point in their care continuum considering all the inclusion / exclusion criteria is something we refer to as a “moment in time.” In that moment, it is critical to capture their attention and ensure the screening process is easy, efficient, and most importantly, quick. But there are so many questions needed to screen patients. Often, online screeners are too long, causing patients to lose interest before completing them.

Topics: Patient Recruitment, BBK Worldwide

Featured Contributor on shop.BBKWorldwide - August

By Aaron Fleishman on Fri, Aug 3, 2012 | 2 min read

We’re pleased to introduce David Lloyd from Southern Star Research, a global alliance partner of BBK Worldwide. In this blog, David explains how Southern Star and BBK work together to provide effective campaigns.

Topics: Patient Recruitment, BBK Worldwide

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