Aaron Fleishman

Recent Posts

Patient Recruitment From The Patient's Perspective

By Aaron Fleishman on Fri, Sep 21, 2012

“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Social Media

Conference Takeaways: Executing Global Clinical Trials and Disruptive Innovations

By Aaron Fleishman on Wed, Sep 19, 2012

As the BBK Worldwide team returns from the Executing Global Clinical Trials and Disruptive Innovations Conference in Boston, we reflect on our major takeaways from the event:

Topics: Conferences

Featured Contributor on shop.BBKWorldwide - September

By Aaron Fleishman on Wed, Sep 5, 2012

MEDEORA is an industry-leading support specialist for the European pharmaceutical and medical science community. Focusing on project and study planning, MEDEORA covers everything from organization to implementation, tackling each project with a customized solution.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation

Third Annual Executing Global Clinical Trials Conference

By Aaron Fleishman on Tue, Aug 28, 2012

The BBK Worldwide conference tour continues when The Conference Forum hosts its' third annual “Executing Global Clinical Trials Conference” in Boston from the 13th-14th of September. We are excited to be a sponsor of this event and look forward to meeting new people in the patient recruitment industry and reconnecting with some familiar faces. During the conference, BBK executives will take the lead in two speaking engagements during the event. Matt Kibby will moderate a panel discussion exploring global research on rare conditions. Then, Bonnie A. Brescia will present a case study on social media and other novel approaches in international clinical trials.

Topics: BBK Worldwide, Conferences

Patient Engagement - Bring it Online

By Aaron Fleishman on Mon, Aug 20, 2012

Social media provides a great opportunity to engage patients, helping them to understand the science behind clinical research. Putting the theory into practice requires a tactical approach.

Topics: Patient Recruitment, Social Media, ePatient

BBK Shop Talk: Your Study Nurse

By Aaron Fleishman on Wed, Aug 8, 2012

Finding potential study participants at the exact point in their care continuum considering all the inclusion / exclusion criteria is something we refer to as a “moment in time.” In that moment, it is critical to capture their attention and ensure the screening process is easy, efficient, and most importantly, quick. But there are so many questions needed to screen patients. Often, online screeners are too long, causing patients to lose interest before completing them.

Topics: BBK Worldwide, Patient Recruitment

Featured Contributor on shop.BBKWorldwide - August

By Aaron Fleishman on Fri, Aug 3, 2012

We’re pleased to introduce David Lloyd from Southern Star Research, a global alliance partner of BBK Worldwide. In this blog, David explains how Southern Star and BBK work together to provide effective campaigns.

Topics: BBK Worldwide, Patient Recruitment

Summer’s heating up at

By Aaron Fleishman on Wed, Aug 1, 2012

As if this summer wasn’t hot enough, we’re turning up the heat a little more by introducing exciting products and services during our Summer Sale. Each Monday we’ll be showcasing one product and delving a little deeper into how it can benefit the entire clinical research community. So, as we begin the month of August, here is a sneak peek at some of the products we’ll be showcasing.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Physician Referrals

Healthcare Social Media Twitter Chats

By Aaron Fleishman on Wed, Jul 18, 2012

It’s been quite a challenge for the healthcare industry to adapt to the social media world. Even with these challenges, we’ve seen some great strides in adapting to social media. One of the ways we’ve seen some growth is through Twitter chats. A number of individuals in the health industry have launched Twitter chats, conversations designed to encourage dialogues around issues related to marketing and healthcare, health communications, patient care, and other topics. Here are a few of BBK’s favorites, and I encourage everyone to get involved.

Topics: BBK Worldwide, Social Media

Don't Give Up: ESPYS V Foundation Auction

By Aaron Fleishman on Wed, Jul 11, 2012

If you’re a longtime college basketball fan, you definitely know Jim Valvano (“Jimmy V”), the former NC State basketball coach and award-winning broadcaster. Valvano’s battle with bone cancer lead to the creation of the The V Foundation for Cancer Research by ESPN and Valvano in 1993. Almost 20 years later, the foundation has raised more than $100 million for cancer research.

Topics: BBK Worldwide, Patient Centricity


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