The 2013 BBK Worldwide conference tour kicks off in February with the 4th Annual Summit for Clinical Ops Executives (SCOPE). A few months ago we interviewed Micah Liberman, Executive Director of SCOPE about his insights from the conference. You can find that interview here. Micah explained in his interview how, “It’s a challenging time in clinical research and it’s also an opportune time in this area. Now more than ever, you cannot go at it alone and you need to think way outside of your own box/group.”
Welcome to another episode of the BBK Lunch and Learn! Last week members of the BBK team, pictured to the left, presented insights into a clinical research campaign we’ve been involved with to the BBK staff. While we can’t share with you the name of the campaign and who we worked with, we can share some of the key tactical patient recruitment strategies we used and how we evaluated those strategies particularly as it relates to ROI. The following is an inside look at our tactics for running and measuring a successful campaign.
2012 was a busy year for the BBK Worldwide team. New products were introduced, a few awards were won, and a new online shopping experience for the latest clinical R&D tools and technology was created. As the year winds down, we thought we’d share with you our top five most popular patient recruitment products sold on our online store.
I won’t go into too much detail, but for the last few months my grandfather, Walter, has been battling cancer. Mind you, he’s a 90-year-old man, WWII paratrooping vet who up until a few months ago would do close to 300 sit ups and bike for about an hour or so each day. Needless to say my grandfather is a MACHINE! The last few days however have been very tough for him and he is currently in the hospital.
When you think about it, using apps for patient recruitment is a no brainer. Just like with most communications, you have to appeal to your audience. So here’s a little story on how we came to the realization that we needed to build apps.
For those of you who don’t know, I’m a little obsessed with social media. Some might even say I have a problem. So when BBK was gearing up for the Disruptive Innovation and Global Clinical Trials Conference last September, which was put on by The Conference Forum, I scoured the social media world for information about the conference, who was going, groups I could join etc. Every group I found and joined or page I followed, I always found postings from Valerie Bowling. I wondered, “Is she as obsessed with social media as I am?” Either way I had to talk to her. So here’s my conversation with Valerie Bowling about The Conference Forum and their goals for creating great conferences for the pharmaceutical and patient recruitment industry to attend.
I first met Micah Lieberman, Executive Director of conferences at the Cambridge Healthtech Institute, at last year’s Summit for Clinical Ops Executives (SCOPE) while watching the New England Patriots and New York Giants in Superbowl XLVI. After the Patriots lost, I was devastated. It’s still hard for me to discuss now without wanting to rip my hair out. Anyway, Micah picked me up off the ground and reminded me that I needed to prepare myself for one of the greatest conferences of the year and that I had to put my game face on and be ready to go! Somehow, someway, Micah’s words got to me and the next morning, after several cups of coffee, I was ready. So in honor of that night and Micah’s inspirational words, we decided to sit down and talk about SCOPE and the value it has to the patient recruitment industry.
On Fridays at BBK, the entire company comes together to talk about the latest and greatest happening in our industry; something we call the Lunch and Learn. You can see some of the topics discussed by searching #BBKLnL on Twitter. Last Friday’s Social Media Lunch and Learn was of epic proportions…if I do say so myself. As the clock struck noon, the main conference room was buzzing with energy (the pizza and soda may have had something to do with that), and the social media team was sporting our beloved BBK softball jersey. BBK Worldwide anxiously awaited a presentation on how we have built our brand through social media. The theme of the hour took off when Aaron Fleishman, Director of Social Innovation, said, “Building our social media experience has really been a team effort. It’s our collective voice”. What happened next was any presenter’s dream: an insightful, engaging, educational conversation among the leaders in patient recruitment.
To begin, Matt Kibby, Global Operations Leader, began walking us through the inspiration behind, 2012 is so 2003: It’s natural to resist change, but it’s our job to educate our clients of the latest strategies in patient recruitment. As innovators in the industry, BBK is constantly trying to embrace change and challenge the status quo. The conversation then shifted to creating a program that fits: analyzing each protocol from a patient recruitment perspective and understanding all the vital facets of the study to develop a strategy that meets recruitment and budget requirements.
I met Zane Wilson, founder of the South African Depression and Anxiety Group (SADAG), at this year’s Drug Information Association Annual Meeting. At the conference we sat down and talked about clinical trials, and the role advocacy groups can play in patient recruitment and retention. It was a pleasure to speak with someone who has a different perspective on clinical research than the typical industry driven insights. So much so, that I decided to write a blog about it. Here is our conversation. Stay in the loop with all of SADAG’s initiatives by going to www.sadag.org and www.speakingbooks.com
As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.