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Aaron Fleishman

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Physician Engagement in mHealth

By Aaron Fleishman on Tue, Feb 3, 2015

According to industry estimates reported by research2guidance, 500 million smartphone users worldwide will be using a healthcare app this year, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded at least one mobile health app. While patient engagement is key to the overall success of the mHealth movement, the vital role physician engagement plays must not be overlooked.

Topics: mHealth, Physician Engagement

mHealth & Patient Centricity – Why They Go Hand in Hand

By Aaron Fleishman on Fri, Jan 30, 2015

mHealth is rapidly becoming much more than popular fitness and wellness apps – it's fueling new levels of patient engagement. Wearables have the potential to significantly help patients suffering from a multitude of health concerns and in turn, better inform physicians and share critical physiological data at a level never before achieved.

Topics: Patient Engagement, Patient Centricity, mHealth

Five Tips for a Winning Patient Engagement App

By Aaron Fleishman on Wed, Jan 28, 2015

Accounting for more than $2.3 billion in major deals last year, mHealth remains one of the hottest trends in healthcare. With thousands of health and wellness apps on the market – from calorie counters to disease management apps that better connect the patient and physician, there are a few key tips we believe will best engage patients and ensure consistent usage over time.

Topics: Patient Engagement, mHealth

Three Challenges to Implementing Social Media Into Your Patient Recruitment Campaign

By Aaron Fleishman on Fri, Jul 11, 2014

Considering a social media campaign for your clinical trial? While there are proven advantages to using social media as a patient recruitment tactic, additional considerations must be explored when deciding if social media fits your campaign’s needs. First, scope out your audience by evaluating the opportunity with a social media listening program. For example, how active and engaged is this study community on social media? Or, how many Facebook groups, outlets, etc. are out there for these patients to find each other? Next, evaluate the outlet – What are all my options when building a social media page? Or, what outlets can I use if I just want to advertise?

Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

FDA Proposes Social Media Guidelines. Sort of.

By Aaron Fleishman on Thu, Jul 10, 2014

A few weeks ago, and nearly five years after its open hearing on the topic, the Food and Drug Administration (FDA) finally released its proposed guidelines for how drug and device makers should navigate social media. Much has been written on the new guidelines including a few informative posts by Ed Silverman at the Wall Street Journal. As Silverman notes, among the 50 largest drug makers, half are still not using social media to engage consumers or patients, according to a survey by the IMS Institute for Health Informatics. He also suggests that the FDA will likely use the guidances as trial-and-error blueprints themselves as they run across questions that were not answered or situations that may not have been anticipated.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

New Online Platforms for Site Engagement

By Aaron Fleishman on Tue, Apr 15, 2014

Social media and other digital platforms have become a popular tactic for clinical trial patient recruitment. It's taken our industry some time to get on board, but Rome wasn't built in a day, and slow and steady can, in fact, win the race. We've written plenty of blogs about social media for patient-centric recruitment, so now, I'm going to throw you a curveball and talk about new platforms for site engagement. From enrollment tips to keep your site staff engaged, to helping your sites build an online presence, these digital communications tools can help! Here are three outlets you should consider for site engagement.

Topics: BBK Worldwide, Patient Recruitment, Technology

Watch Now: A Webinar on Patient Recruitment, Advocacy Outreach, and Kevin Bacon

By Aaron Fleishman on Wed, Apr 2, 2014

A few weeks ago, I hosted a webinar on best practices for working with advocacy groups for patient recruitment. The webinar, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed how when it comes to building an advocacy program for patient recruitment, it's not just about the one connection you have with one organization … it is about utilizing your network to connect, grow, and build several relationships at a local, national, and international level.

Topics: Patient Recruitment, Webinars, Patient Advocacy, Social Media

Inside Patients as Partners: An Interview with Valerie Bowling

By Aaron Fleishman on Wed, Mar 19, 2014

Earlier this month, I presented BBK’s approach to advocacy outreach and engagement for patient recruitment at the inaugural Patients as Partners conference in Philadelphia, Penn., hosted by The Conference Forum. Patients as Partners examined how we engage with patients across the entire clinical trial continuum, including early research, patient-centric protocol design, recruitment, retention, and communicating results with patients acting as ambassadors and educators. Following the conference, I had an opportunity to interview Valerie Bowling, executive director at The Conference Forum. Here is what she had to say…

Topics: Patient Retention, Patient Recruitment, Patient Centricity, Patient Advocacy

Advocacy Outreach for Patient Recruitment

By Aaron Fleishman on Thu, Mar 13, 2014

I had the pleasure of hosting a webinar on best practices for working with advocacy groups. The presentation, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed the importance of networking and connecting to build relationships with advocacy organizations for clinical trials. The approach to working with advocacy groups has changed. It is not just about the one connection you may have with one organization… It is about working with the condition community as a whole for one common goal. Before and after the presentation, I received several questions about working with advocacy groups. In this blog, I will share a few of those questions and insights.

Topics: Patient Recruitment, Patient Advocacy, Social Media

Advocacy Engagement with Rare Disease United Foundation’s Patricia Weltin

By Aaron Fleishman on Tue, Feb 4, 2014

I recently had the opportunity to chat with Patty Weltin from the Rare Disease United Foundation (RDUF). In our conversation, I learned more about the mission of her organization and the big impact she’s already making on the East Coast rare disease community after starting RDUF in 2011. I was so impressed by her commitment to the rare disease community that I wanted to share her story with our readers. In her interview with us, she tells us about RDUF, how she started, and an upcoming local event in Boston, Mass. Read on to hear more about the exciting things happening at RDUF.

Topics: Patient Advocacy

 

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