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Aaron Fleishman

Recent Posts

The Debate is Heating Up!

By Aaron Fleishman on Wed, Mar 21, 2018

When it comes to clinical trial advertising, is “the juice worth the squeeze,” so to speak? To get at the heart of this issue, BBK Worldwide is bringing together industry experts to square off on the live video stream debate “Does Clinical Trial Advertising Deliver?” 

Join us on March 28th at 1:00pm EDT for a live 15-minute showdown between experts, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.

With this lineup, you will not want to miss it!

Topics: Patient Recruitment, clinical trials, global patient recruitment

Improving Patient Engagement with mHealth (Part II)

By Aaron Fleishman on Thu, May 26, 2016

Four years ago, my colleague and management team member here at BBK Worldwide, Rob Laurens, wrote the blog post, “How a Poster Enrolled my Clinical Trial.” I re-read it recently and thought it would be fun to look back on this article to see how our ideas about patient engagement and enrollment may have changed over the last few years thanks to technology and the rise of mHealth.

Topics: Patient Engagement, Patient Centricity, mHealth, Mobile Strategies

Patient Centricity and mHealth (Part I)

By Aaron Fleishman on Wed, May 18, 2016

At last, patient centricity is much more than an industry buzzword. We’re seeing real efforts to put patients at the center of clinical research, and it’s beginning to impact all areas across the clinical research continuum.

Topics: Patient Centricity, mHealth

Part I: The Clinical Trial Landscape of the Asia Pacific, Japan

By Aaron Fleishman on Tue, Nov 17, 2015

On the heels of our recent post on our presence at this week’s DIA Japan 2015, BBK welcomes Philip Gregory, the General Manager of George Clinical - CRO China as our guest contributor. With more than 20 years of experience in pharmaceutical, biotech and medical device marketing, Mr. Gregory has spent over 14 years supporting the expansion of clinical trial capabilities in Asia. He will be providing his insights over the course of a three-part blog series on the growth of clinical research across the Asia Pacific region.

The Importance of Advocacy Outreach for Patient Recruitment

By Aaron Fleishman on Tue, Aug 25, 2015

Partnering with advocacy groups is a vital component to any clinical trial outreach effort. The approach to working with advocacy groups has changed in recent years. It is not just about the one connection you may have with one organization. These days it’s about working with the condition community as a whole for one common goal. Advocacy groups often have direct connections to people affected by a condition and can be highly beneficial to enrollment throughout the patient recruitment process.

Topics: Patient Recruitment, Patient Advocacy

Social Media Listening to Support Patient Recruitment

By Aaron Fleishman on Tue, Jul 28, 2015

Pew Research Center indicates that 87 percent of Americans are using the Internet regularly.  With social and digital media becoming ever-more prevalent, it makes sense that within the clinical trial industry, researchers are now looking to it as a way to control some of the escalating R&D costs and make the process more patient-centric.

Topics: Patient Recruitment, Social Media

MassBio Forum Insights: Clinical Trials in the Age of Social Media

By Aaron Fleishman on Tue, Jun 23, 2015

We know that social media usage is up year-over-year across all ages, but how is it being put to use for clinical research? On June 11th I had the pleasure of participating in a social media forum hosted by MassBio with PatientsLikeMe, Biogen and Boston Children’s Hospital. It was an eye opening discussion that looked at the use of social media within clinical trials from the varying perspectives of advocacy groups, IRBs and pharmaceutical companies, each with different goals in mind and facing their own set of unique challenges.

Topics: Patient Recruitment, Social Media

Top mHealth Takeaways from MCT-Congress

By Aaron Fleishman on Tue, Apr 7, 2015

Mobile app technology is quickly becoming the baseline in clinical trials as new innovations continue to be introduced into the market. MCT-Congress, which I recently attended in Edinburgh, is dedicated to the business of mobile technology in the clinical trial space so as you can imagine, there was much discussion around how mHealth is impacting clinical trials – from patient recruitment and enrollment to site and patient engagement throughout the trial.

Topics: Patient Engagement, mHealth

BBK to Present on mHealth at MCT-Congress This Month

By Aaron Fleishman on Thu, Mar 19, 2015

Members of the BBK Worldwide team periodically attend industry events throughout the year. We love to network and learn from our peers, and when we are invited to speak we jump at the opportunity to bring our own expertise to the table and join in the conversation.

Topics: mHealth, Mobile Strategies, Conferences

Patient Centricity, mHealth Top Themes at SCOPE Summit 2015

By Aaron Fleishman on Thu, Mar 5, 2015

Patient Centricity, mHealth Themes at SCOPE 2015The 2015 annual SCOPE Summit for Clinical  Ops Executives was a tremendous success. It was great to see some of the clinical trial industry’s elite presenting on some amazing initiatives to raise awareness of clinical research. In thinking about all of the collaborative discussions that took place at the conference this year (and there were many), the following are three key takeaways that represent an exciting future for patient centricity within the clinical research industry.

Topics: Patient Centricity, mHealth, Conferences

 

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